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May 17, 2006 8:49 AM

Worst Microsoft Product Name Ever



As Microsoft watchers inside and outside the company have noted, Microsoft is not terribly astute when it comes to naming its products. But on Wednesday, the branding department hit a new low, in terms of bad naming choices. Microsoft has decided to christen the new Windows desktop search application (that can search your desktop/Intranet and Internet), due to go beta later this year, as "Windows Live Search." But there already is a Windows Live Search – the Internet search service that is currently in beta. Are the two products the same? No, the Softies said. Are they related? Nope. We've decided we're going to try using Windows Live Search A (for the desktop app version) and Windows Live Search S for the MSN service. And we thought the SharePoint branding was confusing! Update: We're not the only ones who think two "Windows Live Search" products are one too many.

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