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Advertising & Search Archive

March 10, 2010

Wednesday, March 10, 2010 5:09 PM/CST

Microsoft's Slow but Steady Bing March Continues

Data from analysis company ComScore suggests that Microsoft Bing is incrementally gaining in the U.S. search engine market, along with Google, while Yahoo is falling. While that speaks positively of Bing's long-term prospects, it remains to be seen how well the search engine will fare once it expands more into international markets.

March 3, 2010

Wednesday, March 03, 2010 4:50 PM/CST

Microsoft Shouldn't Think About a Twitter Acquisition

Microsoft CEO Steve Ballmer seemed noncommittal at the Search Marketing Expo in Santa Clara, Calif., over whether his company would consider purchasing microblogging service Twitter, with which it has an agreement to incorporate results onto Bing. But as Microsoft's recent dealings with Yahoo have shown, sometimes a simple partnership with a company can extend at least some of the benefits of an acquisition without the drain on cash and energy.

February 25, 2010

Thursday, February 25, 2010 4:48 PM/CST

Microsoft 'Spy Guide' Is Worth a Read

A leaked Microsoft document details the user information that Microsoft retains from its various online services, as well as what the company is willing to share with law enforcement and under what circumstances. While it says Microsoft retains IP connection history from Hotmail and MSN Groups and personal information from Xbox Live, the document is less clear on what information is retained and accessible from Windows Live SkyDrive and Office Live.

February 18, 2010

Thursday, February 18, 2010 3:42 PM/CST

Microsoft and Yahoo Cleared for Search and Advertising Deal

Microsoft and Yahoo received clearance from both the European Commission and the U.S. Department of Justice to enact their 10-year search and advertising agreement, setting up Bing to become Yahoo's underlying search engine. However, with Yahoo's U.S. search engine market share falling, the deal could have fewer long-term benefits for Microsoft than originally anticipated.

February 10, 2010

Wednesday, February 10, 2010 11:41 AM/CST

Bing Gains In Search Market Share, Says Report

Microsoft's Bing search engine gained U.S. market-share in January, according to statistics firm comScore, while Yahoo and Google saw incremental decreases. While that's good news for Bing, the erosion in Yahoo's market share could have negative repercussions on the Microsoft-Yahoo search-and-advertising deal signed last summer, which will see Bing powering search on Yahoo's sites.

January 28, 2010

Thursday, January 28, 2010 4:29 PM/CST

Bing Adds Investor Data Tab, Following Google and Yahoo

Bing now offers an "Investor Data" tab that gives users a granular view of a company's stock performance and finances, replicating features available on Yahoo and Google. The paralleling of features between the search engines on the market is ultimately beneficial for consumers, allowing them multiple avenues for pursuing information.

January 13, 2010

Wednesday, January 13, 2010 5:10 PM/CST

Bing's Dip Could Be a Blip or Oncoming Trouble

The latest data from research firm Nielsen suggests that Bing's share of the U.S. search engine market fell in December 2009, while Google's rose. Was this a temporary dip, or a portent of a more sustained slide? More data from other research firms will be needed to paint a fuller picture, but in the meantime Microsoft may have to consider how much impact Bing's new features and refinements are having on the marketplace.

January 8, 2010

Friday, January 08, 2010 2:35 AM/CST

Microsoft Bing's Big Plan for 2010: Refinement

Microsoft's Bing team plans to further refine the search engine's processes in 2010, focusing in particular on improving its algorithms that structure raw data in intelligent ways. As both Google and Bing continually improve and add features, it may only be a matter of time before search stops looking like the traditional "page of blue hyperlinks" to which the online community is accustomed.

December 29, 2009

Tuesday, December 29, 2009 1:44 PM/CST

Microsoft Wants Bing to Become Big Chinese Player

Microsoft told Reuters it is committed to increasing its search engine market share in China. However, with players such as Google and Baidu already dominating that arena, and questions about whether the Microsoft-Yahoo search and advertising deal will expand outside the United States, Microsoft's strategy remains questionable.

December 8, 2009

Tuesday, December 08, 2009 5:17 PM/CST

Microsoft Executive Suggests Google Delisting a No-Go

Comments by a Microsoft executive at last week's Bing conference indicate that much-rumored negotiations between Microsoft and Rupert Murdoch's News Corp. over whether to delist the latter's content from Google could in fact be nonexistent or overplayed. Microsoft seems determined to build Bing's market share through a combination of new features and partnership deals with entities such as Yahoo.

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