Dusty's Office 2007 Adventure
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News Brief. Sometimes, business problems multiply like rabbits. |
Microsoft is releasing a number of short films on the Web to promote Office 2007. Just in time for Valentine's Day, actress Amy Sedaris and some bunnies get a little Word 2007 help for her cupcake business.
Apparently, Sedaris really does run a cupcake business, when she's not acting. But somehow I doubt the bunnies assist her, although her main rabbit co-star, a mini-rex named Dusty, is her real pet.
I'm a huge fan of viral marketing campaigns. They're relatively cheap to produce and, when done well, are highly effective. "Rabbit Rescue" is delightful, cute and funny. I give it two thumbs up.
Comments (16)
I made it 72 seconds before I had to make it stop.
Posted by george | February 14, 2008 2:36 AM
Congratulations, in just a matter of a few months, you have switched from a Microsoft watcher to just a Microsoft evangelist.
A big vendor's bitch with a "journalist" facade.
Prepare your resume. It won't be very long before you are unemployed.
Posted by RFG | February 14, 2008 3:44 AM
Joe, each to their own mate, but that was terrible.
Posted by Saxon | February 14, 2008 5:33 AM
Give me a break. No person with enough money to purchase Office 2007 would be so foolish to be persuaded by this childish commercial. Heck, calling this childish insults children, but it's hard to find words to describe this waste of time and effort.
Posted by Mike | February 14, 2008 7:17 AM
I agree with Joe.
This marketing doesn't target people with money. It targets the KIDS of the people with money.
The more kids feel comfortable with Office ("Hey I know Office"), the more they will ask their moms and dads to buy them Office.
Posted by ZzarkLinux | February 14, 2008 9:21 AM
Awww! It's so kewt!
First time I saw Excel 2007 I was in a hurry to get something out. I logged on to an available PC in a bullpen area. It had Office 2007. "WTF"??!! Where is "conditional format"? Where is "change text to number"? Where are all the functions? Where is "set print area"??!! Argh!!!! Don't use it for the first time when you are actually trying to accomplish something! Now that I've used it a few times, I'm starting to figure out the "ribbon".
@ZzarkLinux : I don't think it's about the kids wanting their daddies and mommies to buy them Office 2007, it's about the kids explaining the 2007 features to mommy and daddy. Note that the "ribbon" is highlighted in the video.
Dad: WTF!!?? Where's my "conditional formatting?"
Sweetums: Daddy, calm down. It's here on the ribbon. See?
Dad: I love my kids. The ribbon is my friend. Office 2007 is okay. (repeat)
:)
Posted by Karl | February 14, 2008 9:52 AM
"The more kids feel comfortable with Office ("Hey I know Office"), the more they will ask their moms and dads to buy them Office"
Whatever happened to wanting a pony?
Posted by Tom B | February 14, 2008 10:11 AM
@ Tom B: LOL, but I think you are right!
Dad: Here's your new PC. I put OpenOffice on it.
Snookums: Waaa! I want a ribbon!
Dad: You're lucky to have OpenOffice. Back in my day, we ran VisiCalc under DOS. We actually had to memorize function keys.
Snookums: Waaa! I want a ribbon!
Posted by Karl | February 14, 2008 11:11 AM
Let's just be thankful it's not another Dinosaur head. Whether targeted at consumer or enterprise, Dusty's Office 2007 Adventure is a creative way to engage and educate the end-user ... who ultimately will make or influence the purchase.
Have to agree with Joe. Two thumbs up.
Posted by TP | February 14, 2008 11:20 AM
@ TP: Dinosaur head???
Posted by Karl | February 14, 2008 11:40 AM
@Karl
Does TP mean Mozilla?
Posted by tb1 | February 14, 2008 1:01 PM
@Tom B
"Whatever happened to wanting a pony?"
You can't get homework done with a pony. And no homework means no pony...
Posted by ZzarkLinux | February 14, 2008 1:02 PM
Office 2007 is everything Vista isn't. MS really got THAT right!
Posted by Tom Berber | February 14, 2008 1:02 PM
Cute but not a commercial. Message is poles apart from the client. She is at the accounting sheet level.
Posted by Dick | February 14, 2008 2:29 PM
Thought this was really cute .. loved the rabbit and the point was made.. looks like a lot of small business we know..
Posted by Robert | February 14, 2008 5:31 PM
Thought this was really cute .. loved the rabbit and the point was made.. looks like a lot of small business we know..
Posted by Robert | February 14, 2008 5:32 PM