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December 18, 2007 1:50 PM

The Year of Office 2007



Vista may have fallen down at the starting line, but Office 2007 finished the race in record time. Year-to-date U.S. retail sales of Office are huge.

[Editor's Note: This week, we will post several retail sales stories, as part of our end-of-year wrap. This is the third one.]

Through end of November, U.S. retail PC software sales are up 10.3 percent year over year as measured in dollar volume, according to NPD. By comparison, Office sales are up 50.7 percent, by the same measure and in the same time frame.

"Here's the really interesting statistic," said Chris Swenson, NPD's director of Software Industry Analysis. "Over two-thirds of the dollar volume growth in the U.S. retail PC software market in 2007 can be attributed to Microsoft Office. In other words, the ratio of Office dollar growth to total PC software growth is 67 percent."

Swenson qualified that Office's phenomenal sales year is somewhat offset by "losers" that pull down overall dollar growth and somewhat mask the success of other big sellers, like Adobe's Creative Suite 3. Conversely, Office sales are so big, they make calculating broader PC software retail sales difficult.

The "magnitude of Office sales relative to the rest of the PC software market" is phenomenal, Swenson said. "It's the massively huge tail wagging the dog. If the senior execs at Best Buy, Office Depot, etc. don't buy Jeff Raikes [president of Microsoft's Business division] a beer the next time he's in town, something is seriously wrong."

No surprise, Office 2007 is the main sales driver. But two other Office suites are having an impact, too, and one product hasn't even been released—Macintosh Versions 2004 and 2008.

Last week, Office 2008 was released to manufacturing. Microsoft plans to launch the productivity suite during January's Macworld Conference & Expo.

Apple has had a great year selling Macs, which has helped boost Office 2004 sales. Version 2004 is doing so well that, ahead of the holiday sales period, Mac Office accounted for about 20 percent of all U.S. retail Office sales, according to NPD.

Microsoft Office US Retail Black Friday 2007 Sales

"For Microsoft to grow dollar and unit volumes for a product as mature as Office 2004 is truly remarkable," Swenson said. "I'm really surprised at the momentum Office 2004 has this late in the 'sawtooth' release cycle, on the cusp of a new release." It's more typical for product sales to decline as a new version's release approaches. That's not the case with Office 2004.

Microsoft has certainly helped keep up customer interest in Office 2004, with a series of promotions for discounted or even free copies of Office 2008. For Black Friday, Microsoft offered a surprising deal: for about 56 bucks, after rebates, Office 2004 Student and Teacher Edition and the forthcoming Office 2008 Special Media Edition. The new, top-of-the-line Mac Office version would otherwise sell for about $500.

As measured in dollars, U.S. retail Black Friday sales of Mac Office were up 215.8 percent year over year, according to NPD. The promotion worked well for Microsoft. That said, sales now could be sales lost later. Office 2004 already was having a great end-of-life run. Microsoft's promotion for essentially free Office 2008 could generate revenue now that would be missed later on.

Important note: NPD made its Black Friday sales calculations based on weekly retail data. But one major retailer isn't represented. Apple provides sales data to NPD on a monthly basis. When Apple store sales are added to the others, Mac Office sales growth could be a whole lot greater.

While Mac Office generated blowout sales on Black Friday, Office 2007 sales growth was exceptionally good, too. Year-over-year U.S. retail Black Friday sales of Office were up 65.8 percent, as measured in dollars.

"Microsoft really hit the channel hard with collateral, special in store kiosks, etc." and "fantastic in-store marketing," Swenson said. "In short, Microsoft had a fantastic Black Friday week with regard to overall Office sales."

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Comments (5)

chips :

Joe,
I would say that Office 2007 is the main cash cow of M$. As such, its the top card in a house of cards, if, and I repeat, if, Windows ever loses market share on the desktop, they so won't M$ Office.

It called the power of lockin. M$ used to give away in OEM bundles Office to get people hooked into using it, and that worked very well. It called dumping a product below cost to kill another product, illegal most everywhere, BTW. Unlike most community Linux distros, which were designed from day 1 to be free.

As far as how much money M$ makes off Office or Vista, you got to hand it to them, they know how to squeeze the most bucks out of people with reworked old code, released, with a slightly different user interface, and new prioratory formats (lockingware) based on non-standard file formats that nobody else can use because M$ will patent them and has found the legal loophole to stop others.

Heck, M$ might even get the lockingware format in M$ Office 2007 to be declared an Standard, but it still will not be able for other companies to market it as an open standard.

And this is the problem that is starting to come back and bite M$. Its use of non-standard formats, lockinware, to prevent other companies being compatable with there products. Take for example another M$ product that dosen't comform to establised standards, Internet Exployer. Perhaps this is why Opera is now sueing them in the EU;

Opera Seeks Tougher Remedy in Microsoft Case

http://www.pcworld.com/article/id,140573-page,1/article.html

Quotes;
"With its fresh antitrust suit filed with the Commission this week, browser maker Opera Software is hoping for a tougher penalty to rein in what it sees as Microsoft's illegal bundling of its Internet Explorer (IE) browser with Windows. One legal expert said that this time around, Microsoft might not be so lucky.

Opera expects the case to move along faster than the seven years it took to reach the 2004 decision, since the Commission has already deemed Microsoft to be a monopolist, and because Microsoft opted against a further appeal against that decision.

n addition to the bundling charge, Opera also complains that Microsoft does not follow Web standards, putting rival browsers at a disadvantage. The issue is significant because if all Web browsers do not use the same standards, Web site developers are likely to design their Web sites to work with the most widely used browser, which is Internet Explorer. That gives people a disincentive to use other browsers."
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This could really turn out to be a major problem for M$ should Opera win this case.

chips :

Hey Joe,

I came across this article, by guess who?

And its really good.

Vista Reality Check

http://www.extremetech.com/article2/0,1697,2236676,00.asp

Quotes from this link;

"When Microsoft launched Windows Vista, many analysts predicted modest adoption, but not this slow.

The operating system has failed every measure of success except one—the number of license shipments. At the close of Microsoft's fiscal-2008 first quarter Sept. 30, Vista license shipments topped 88 million. But licenses shipped aren't licenses deployed by enterprises or sold through the channel.

"As a business that does IT consulting for small businesses, I can tell you that the uptake on the small-business side is almost nonexistent," said Nathan Taylor, an IT consultant with Denver-based RK Consulting."

"Vista adoption in the enterprise has been really poor," said Gartner analyst Michael Silver. "Enterprises are about a year behind where they told us they'd be a year ago."

Every analyst contacted by eWeek Strategic Partner about Vista adoption reached the same conclusion: The operating system has had no perceptible impact on PC sales, even though there is a rapid migration to laptops from desktops. If anything, the migration has pulled along Vista sales, said Chris Swenson, an analyst with The NPD Group."
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Now it might be a little off topic of Office, but consider Vista as being one of the cards on the bottom of the house of cards, you pull it out, and all fall. Nice article, BTW.


n0neXn0ne :

"The 15 Biggest Tech Disappointments of 2007"

#9 Sorry., We Already Gave: Office 2007
"Many of us spent a decade learning how to use Microsoft Office. So now that we finally have it all down, Microsoft changes almost everything about the interface in 2007, and not for the better. Instead of simple-if-prosaic toolbars, Office 2007 serves up a jumble of confusing icons known as the 'Ribbon.' ..."

#11. Singing an Old Familiar Zune: Microsoft Zune

BillyBobGates :

Whoever said money can't buy happiness simply didn't know where to go shopping. - Bo Derek :o)

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