2009: Definitive, Unsolicited Advice for Microsoft
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News Commentary. Other people make predictions about what Microsoft will do in 2009. I tell the company what it should do. |
Yeah, yeah, call me an arrogant SOB, but what can I say? Somebody has to play Mr. Know-It-All. I made recommendations in 2008 and 2007, why stop now?
There's a big year coming for Microsoft: The global economic crisis, the Windows 7 release and a hard push into hosted services. The company has a strong cash position, which is opportunity to invest while competitors pull back.
So what should Microsoft do? My list of recommendations is in order of importance, from least to most, from 10 to 1.
10. Chuck Windows' Software Assurance requirements. Analysts, bloggers and journalists have given lots of reasons why enterprise Windows Vista adoption is so bad. But I think they have overlooked one reason: Software Assurance. To get Windows Vista Enterprise, businesses must subscribe to Software Assurance. I had rightly observed that you were using the requirement to drive more businesses to Software Assurance, Microsoft. But that hasn't happened. The mix of Windows OEM sales to volume licensing hasn't appreciatively changed since Vista launched.
Something else hasn't much changed: The percentage of enterprises running Windows Vista. I'm convinced that the Software Assurance requirement is one reason. You've made it harder for enterprises to buy Windows. Your temptation is going to be to keep the requirement in place with Windows 7, particularly with weak economies holding back IT spending.
Be sensible, Microsoft. If enterprises have less to spend, do you really think they'll spend more on Windows 7 Enterprise because of Software Assurance? Be smart. Dump the requirement, but keep it as an option with something extra. How about this: big discounts when buying enterprise versions of Office 2007 and Windows 7 together with Software Assurance.
9. Advertise everywhere. The economic downturn will have all kinds of companies pulling back marketing dollars. You should spend even more. Recession is opportunity for smart companies with strong brands and loads of cash to maximize marketing effectiveness. Less ad chatter means your message will be better heard, and you don't want people to forget your brand. Consumers and businesses spend less during recessions. Make sure that people remember your brand, so that when they're looking to buy, your products are high on the list.
Spread some of that marketing money to your partners. Now is the best time for more aggressive co-marketing deals, where you and your partners share the advertising spending. They need to keep their brand awareness high, too, and seeing how most of your products are sold through partners, there's mutual benefit. Be smart, Microsoft. Spend more on marketing when others are spending less and some competitors spend the same or even more. Apple won't cut back ad spending. Neither should you.
8. Fire your ad agency. Crispin Porter + Bogusky isn't spending that $300 million ad budget all that well. The marketing collateral ranges from bizarre (the Bill Gates and Jerry Seinfeld commercials) to ineffective ("I'm a PC" campaign).
There's no strong brand message in any of the marketing materials. "Windows. Life Without Walls" is a great concept. But the marketing material doesn't deliver the concept. Good marketing shows people how they can be happier by buying the product. What's missing: the Microsoft lifestyle. Google offers a lifestyle around Android phones and Apple around music, creativity and mobility. What's the Microsoft lifestyle? You need to tell it and sell it.
7. Expand emerging market programs like "Unlimited Potential." The economic crisis is a big opportunity and a huge problem for youand both are related. The problem: People will be more likely to steal than buy your software. You've got to make the stuff easier to buy than to steal. The opportunity: Governments and their citizens will be needy. Be the hero. Work with your local partners to empower businesses, educational institutions, and government and nongovernment institutions to buy and use your software and services.
6. Be real to people. The process of effectively reaching out to emerging markets or improving marketing requires something you don't have: a human face. It's harder for customers to steal from a person, and it's easier for them to identify with a person than a faceless entity. Microsoft, you can no longer be an impersonal entity. Bono and Bill Gates have worked on philanthropic endeavors before. You need someone like Bono to be the benevolent face of Microsoft, to give you respect and personality. Bill Gates wasn't passionate enough. Steve Ballmer is passionate but not inspiring. You must choose someoneand pretty much anyone would be better than the no one you've got now.
5. Clean up your branding. It's a mess. Rumors continue that you're going to rebrand search as Kumo. Well, you need something. Windows Live is simply terrible, and I told you so in early 2005 when you asked my advice (and didn't take it). You've got way too many brands and subbrands. You sell software like it's toothpaste. Should I buy Windows Total with tartar control or Windows White with gingivitis protection? You've got to consolidate brands and make subbrands easier for buyers to understand.
You can no longer push separate business and consumer brands. People use your same products for work and home. Branding must embrace a single personal and professional lifestyle, but with customization for both. For example: Windows 7 should have configurable work and home desktops and/or applications. You're on the right track with new network and printer configuration features that automatically switch among work and home modes. You must assume that all your products will be used in a mixed home and work lifestyle.
Windows 7 should come in one version, at most two. If you want to differentiate, do so in pricing: Charge more for upgrades from Windows XP than from Vistalet loyalty count for something. Charge OEMs based on features. Seven on a netbook should cost OEMs less than on a quad-core desktop. This approach lets you simplify Windows 7 branding and reduce buying confusion by simplifying brands. You do want people to upgrade, right? Then make it easy for them.
All your brands should be simple, clear and have distinct logos. Right way: Azure, Expression, Silverlight, Xbox and Zune. Wrong way: Windows Live Search, Windows Vista Home Basic and Dynamics CRM Live. You've got to rethink "Microsoft" in front of all these products, too. Apple doesn't put its company name in front of iPhone, iPod or iLife. The brands stand alone. But Apple has a recognizable logo. You don't, like Google. You name is your logo. Isn't it time you changed that?
4. Become the world's Web hoster. The global economic crisis will force companies to rethink technology investments. Every size business will be looking to remain competitive while cutting costs. Hosted services will be the remedy many cash-strapped businesses choose. You know the advantages:
- Monthly fees, rather than large upfront purchase and ongoing maintenance costs.
- No patches or upgrades to install.
- Immediate upgrade to the newest version, as soon as it's released.
- Anytime, anywhere access to data and applications.
You simply can't bring your hosted software services to market fast enough, Microsoft. You can't wait until 2010 to launch Azure or Office Web. Now, now, now.
3. Make incubation projects the top development priority. Simply some of your best work in 2008 came from incubation projects. Keep them coming and better reward employees for their innovation. Give your customers more products like Live Mesh, Photosynth and WorldWide Telescope. Incubation projects:
- Engage enthusiasts
- Create positive buzz
- Show how Microsoft can truly innovate
I'm lovin' Live Labs. Do keep that name, even if you rebrand all of Live to something else. The connotations around Live Labs are just too good. Look to others for inspiration, such as Nokia Beta Labs, which is a model of innovation and enthusiast inspiration. Then there's Google. Yes, Google. Gmail is now a modularized product. Gmail users choose which features they want to add on, stuff coming out of Google incubation development. Outstanding.
2. Open Microsoft retail stores. Now. This recommendation was No. 2 on last year's list, too. You should have listened to me a year ago. Then, I was only thinking flagship stores. But much has changed. Just about the only major technology retailer not in trouble is Apple. Troubled retailers sell your stuff, and not very well.
How could you be so stupid and let Crispin Porter + Bogusky talk you into launching a clothing line? Softwear? Have you been snorting white powder? What a lame-ass idea. You need stores, Microsoft, not clothing. Flagship stores, at the least. You don't need to be Apple with hundreds of them. The flagship stores can be tourist attractions and places where you promote products the way you conceive they should be used. Nokia and Sony have stores, without causing loads of channel conflict. You can do it, too.
Last year, I suggested 10 cities, now it's 12: Beijing, Berlin, Boston, Chicago, London, Los Angeles, Moscow, New York, Rio de Janeiro, San Francisco, Sydney and Tokyo (or Seoul). The stores should showcase Microsoft products the way they're meant to be used: together. Windows is good, but Windows and Zune are better together. Some products, like Media Extender or Windows Home Server, really need to be seen and used to appreciate their benefits.
Microsoft, be smart. Don't make the experience the same in every store. Flagship stores should reflect local language and culture. Don't bring America everywhere. Localize the stores the way you would Office or Windows. For some locations, like Moscow, show people the benefits of buying software; educate them about problems associated with piracy.
Most importantly: Use the stores to package and to promote the Microsoft lifestyle.
1. Launch an application store. Microsoft, you got caught by Apple in the bathroom with your pants down around your legs. Apple and now Google have hot mobile strategiesand you've got what? Windows Mobile is nothing compared with Apple, Google and Nokia mobile operating systems. The poop is in the water and coming your way. How are you going to clean it up?
Your problem isn't just mobile. Apple and Web 2.0 startups are kicking Windows' butt in front of developers. They're ashamed of Windows. You can solve both problems by launching an applications store for mobile devices, Windows and the Web. Apple's App Store is the model, but it's tied to iTunes and iPhone. You can do betterimitate and exendand in process offer the choice you so often tout as the Microsoft differentiator.
Your application store should start with development tools for offering Silverlight apps to most any platform: mobile, desktop or Web. Suggestion: Use your Xbox Live/Zune Marketplace infrastructure to get up an initial store fast. Within six months, you'll need a real store, built with Silverlight, that can run on any platform. You've got all the pieces needed to make such a store work: authentication mechanism, development tools, DRM, e-commerce engine, product activation and synchronization engine/service.
A Silverlight app store could be game changing and put you in position to provide developers with tools and the means to get their products to market. On any platform. Windows is everywhere, so you benefit there. Symbian OS is everywhere mobile, so you benefit there, too. Hasn't Nokia already committed to using Silverlight?
Apple's App Store hugely appeals to developers because it offers so much, including easier application distribution, payment collection and rights protection. Microsoft, I know you could do better than Apple. But the opportunity is now. You have to start immediately, or it will be too late.
[Please send your tips or rumors to watchtips at live.com].


Comments (70)
What's going on with 30GB Zunes today?! There's a firestorm brewing for sure.
Posted by zuneMe | December 31, 2008 4:27 PM
Perhaps an online apps store like #1 makes sense. But I don't think opening an chain of brick and mortar stores does. These tend to be quite overhead and low margin. At best all these will do is drive up MS's overhead and dilute the currently very high profit margin. Would also cause a lot of distraction from the core platform businesses around Windows and Office.
I think their big challenge for 2009 is making Windows and Office relevant again. If they don't do this, its just a slow decline, or a transformation into a consulting company.
Posted by smist08 | December 31, 2008 4:33 PM
Its a fair list Joe, mostly, and it took some thought to come it with. My list of what MS should do for 2009 and beyond would be a little different:
1. MS needs to really do a whole lot better with the Malware issue. Windows is a terrible piece of work that is wide open for malware, even Vista's much touted UAC was at best only a half baked attempt that udderly failed. Real Limited user accounts need to be the default in any Windows version released. Internet Exploder. activeX and Outlook, should be removed completely from any future versions of Windows, and Firefox or Opera bundled with them. MS should thereby donate to Firefox and Opera and give up on developing IE for good.
2. Vista/Seven will never be good or fast enough for the lower end Laptops. And extending XP Home is a very bad idea. As at some point, corporations will start buying these cheap netbooks and find out they don't have all the features that XP Pro did have, in particular the networking features. XP Pro SP3 should be improved slightly to work again as limited user out of the box, and have the ability to work nicely at the resolutions of the netbooks. MS is ceding netbooks to Linux long term by putting the crippled (as compared to XP Pro) XP Home on netbooks.
3. Vista is a failure, and therefore MS should be prepared with an XP improved version to offer users a choice. It is still a sale, either way.
4. Joe the problem with the advertising of Vista, was not the folks that MS paid, but was with the product itself, Vi$ta. Its hard to sell an Lemon.
Posted by chips b malroy | December 31, 2008 4:41 PM
An App Store? They have nothing to sell.
Posted by Phil | December 31, 2008 5:08 PM
My advice to Microsoft, expand Windows XP beyond the netbook and sell it again on full fledged desktops and full fledged laptops as well as retail.
Keeping more than one Microsoft OS on the market is nothing new. Looking at a old computer magazine from 1999. I saw Dell selling various computers in all price ranges with Windows 98SE, Windows ME and Windows 2000. It was done once before, do it again.
Keep XP selling at every level until all the bugs are worked out for Windows 7, at least to the Windows 7 SP1 level.
Offer upgrade paths from Windows XP (Home and Pro) to Windows 7 Premium (or whatever it will be called then).
Abandon Internet Explorer altogether and have OEM's sell computers with Firefox built in. This way MSFT won't have to waste any more of its money trying to keep IE afloat and "safe" to use. As it is, Microsoft isn't making any money from IE by and of itself.
Your future OS, beyond Windows 7. Base it on Linux and start over fresh. Apple did it with OSX which was based from BSD. Hey Microsoft, going that route will save your company tens of millions
since most of the work is already done.
Posted by Ralph | December 31, 2008 5:16 PM
"Seven on a netbook should cost OEMs less than on a quad-core desktop."
Why? That's so 1960's mainframe. Use Linux or *BSD and it doesn't matter if you have a netbook or a 2000-processor supercomputer; the system will just run without a per-CPU tax. If a modern OS is capable of multi-CPU use, it takes an effort to cripple it just for 'lower-end' use; I agree with MS on this one - just maintain one code base and charge the same for a netbook as a high-end desktop.
Posted by MAdScientist | December 31, 2008 5:34 PM
MS used to have a Microsoft store at the Metreon in San Francisco. They closed it in 2001.
Posted by DCMonkey | December 31, 2008 5:44 PM
zuneMe :wrote
"What's going on with 30GB Zunes today?! There's a firestorm brewing for sure."
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This IS big news and its all over the internet, Joe if you are reading this ...do a Google on "zune problems" and then click news...This is a major story....people are pissed.
Posted by Ralph | December 31, 2008 6:01 PM
I've really liked Vista; what I didn't like is running XP pro and having to pay full (not upgrade) price for Vista Home Prem. .. And what is the deal with charging (US$ x 2+) for software in Australia? Paying $500 per computer just to install the OS makes linux look a lot more attractive.
What happened to MS's IE group? After 6 it's been horrible. I've gone to Flock at home and Firefox at work. The 8 beta is coming out with some good ideas but still extremely sluggish performance. I don't even use IE to surf my Live networks.
Posted by Robguy | December 31, 2008 6:18 PM
* "You've got to make the stuff easier to buy than to steal."
Not physically possible. Software is inherently a non-scarce good, regardless of Microsoft's best efforts to make it artificially scarce. The rational thing to do is give away the non-scarce good and use it as promotion to make money off the scarce goods (or services). That's how the Free Software model works.
* "Windows 7 should come in one version, at most two."
Not likely. They have to bring out different versions to justify charging different prices. And they have to charge different prices in order to maximize profit, otherwise everybody pays the same price, which will end up being a low price. Microsoft are a business, after all.
* "Seven on a netbook should cost OEMs less than on a quad-core desktop."
That's price discrimination--guaranteed to get up the noses of customers who will wonder why they're paying more for exactly the same thing.
The only way out of the netbook dilemma is to offer a cut-down version of Windows 7 to justify the lower price. Which, of course, just makes Linux look more attractive.
Posted by Lawrence D'Oliveiro | December 31, 2008 7:06 PM
How about just producing software that actually works reliably?
Each and every software package (including Office for Mac) starts to rot after several months.
Moreover, most of the MSFT software is pitched at such an idiot level of intelligence that it is a daily insult.
If only Apple could have won the OS war years ago, we would be using useful and reliable software that is enjoyable rather than thrown-together, half finished crap from the BloatFarm.
Want to know what is the difference between Apple and MSFT? Compare the junk that washed up on the beach WinMobile to the iPhone: dung vs. diamonds.
No matter how hard MSFT tries, I am convinced beyond a doubt that it has always produced crap; it produces crap now and will always produce crap. MSFT = CRAP.
Posted by Jeremy w | December 31, 2008 7:29 PM
One problem I see:
"For some locations, like Moscow, show people the benefits of buying software; educate them about problems associated with piracy."
When libre and gratis software comes into the picture, that really goes out the window. There is such a thing as piracy when it comes to FLOSS (just ask Cisco), but it doesn't apply to the consumer, and the only real benefits to buying software are those that cannot be provided by equivalent free software. Apple may have a leg to stand on there, but I'm not so sure Microsoft does anymore.
Posted by Will | December 31, 2008 8:16 PM
I like #9. Advertise everywhere. Especially at Google.
I also like #8. Fire your ad agency. Instead, give even more of your money to Google Advertising.
Posted by CP&B | December 31, 2008 8:27 PM
I agree with Jeremy, Microsoft should concentrate on making decent products, word of mouth will do the rest. Otherwise they are just trying to convince people that they are better without any proof.
Renaming Windows Live Search to Kumo will not suddenly make it a good search engine. They could market IE 8 all day long, but that does not mean it will be a better browser. They are still way behind everyone else.
Linux and OSX are way ahead in the OS wars, Microsoft is limping along based on history. The most profitable web companies of 2008 all run Linux.
My big prediction for 2009 is the end of general purpose computing.
Unless Microsoft can ramp up development of Windows in 2009, I do not think it will be ready for the market and the market will change the OS that they can customize to their own needs (like Google has already done with Linux).
Much of the problem relates to licensing, Microsofts licenses do not permit much modification so ISVs cannot get the experience they want for their devices. Linux does and we will see companies like Dell and HTC building their own versions for their hardware so they can add some sort of differentiators, selling desktops is very hard for OEMs but adding their own custom OS will make it much easier.
Posted by billybob | January 1, 2009 9:04 AM
I think Microsoft should break itself into two companies: Operating Systems & Applications (like the Justice Department proposed, during the time of the Netscape lawsuit). It would:
1. give the "Applications" company more freedom to deliver solutions for any platform (Windows, OS X, Linux, Android, Symbian, Blackberry, the Web, ...). Essentially their goal would be to sell applications, wherever possible, to generate revenue.
2. force the "Operating Systems" company to produce the most innovative, high-quality application platforms, so that people would select them, rather than alternative solutions.
Right now, Microsoft products are a rat's nest of applications & operating systems, all intertwined to maintain a monopoly lock on the market. Eventually (if not already), it will likely prove to be unmanageable.
Posted by HereAndNow | January 1, 2009 9:54 AM
Quote: "According to Microsoft, 'No information is collected during the [Genuine Advantage Program] validation process that can be used to identify or contact a user.' That's little comfort to the software counterfeiters who were just handed jail sentences ranging from 1.5-6.5 years by the Futian People's Court in China, especially since Microsoft contends that much of the estimated $2B in bogus software was detected by its Windows Genuine Advantage program."
http://slashdot.org/article.pl?sid=09/01/01/1251254
perhaps for 2009 ms should focus on telling the truth
Posted by chips b malroy | January 1, 2009 1:35 PM
You are a bigger idiot than the goons at MS. Not once did you mention to listen to their customers and give the customer what he wants. This is why they are losing market share and why 7 will be a flop.
And as far as their internet presence, we hosting etc., they have not and will not be successful with their push to the Internet.
If MS does as you say they will surely lose more market share and stock value as well.
Posted by bjbrock | January 1, 2009 1:54 PM
A lot of good ideas here. Just two short ones for MS:
1. Product range reduction and focus - Focus on fewer products to make them as they good as they can be.
2. Get rid of Steve Ballmer. It is my opinion that he has done more harm to the company than good, and infact to me Steve Ballmers attitude/behavior emulates perfectly the arrogant corporate monster that some perceive Microsoft to be. Look at youtube. and the amount of people openly making fun of his behavior. I dont believe he is taken seriously in the main and I believe he contributes to peoples low opinion of MS. IMO.
Posted by Goblin | January 1, 2009 2:16 PM
Goblin says :
A lot of good ideas here. Just two short ones for MS:
1. Product range reduction and focus - Focus on fewer products to make them as they good as they can be.
2. Get rid of Steve Ballmer.
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Yes, good ideas Goblin, but not going happen. First if MS ever turned out an OS as good as Linux or Mac, who would buy the sequel? This is commercial software, and one of MS's tricks is to keep then wanting more in the next release, even if that means leaving something broken or half broken. Vista is a prime example of broken, and why Seven might be a seller for those who want to escape Vista. Too bad they really getting scammed and gettting Vista/Seven with a fresh coat of lipstick. Also take for example XP, MS made it too good by their standards, and therefore have not been able to still kill it off.
Now getting rid of Ballmer might help the image of MS, that I would agree. But nothing would change there. Bill Gates is still the largest shareholder, most likely his foundation is second, which he controls, he is still Chairman of the Board, and part time employee (ya right) and hand pick Ballmer his close personal college friend to replace him as CEO. Ballmer himself has at least 12 to 14 billion mostly in stock at MS. Then there is Paul Allen, who co-founded MS with Gates and is at one time the second richest man in the World and 2nd largest shareholder back then, during the time that Bill was the richest man in the world. Not to mention about 30 other close friends of Bill that helped him start up this company and became very rich and own a lot of voting stock in MS. My point is, nothing is going happen at MS, unless the Emperior (Bill) wants it to happen. Ballmer is more of an errand boy, or monkey if you preferr.
Posted by chips b malroy | January 1, 2009 2:41 PM
Windows is good, but Windows and Zune are better together
30GB Zunes Failing Everywhere, All At Once
http://gizmodo.com/5121311/30gb-zunes-failing-everywhere-all-at-once?skyline=true&s=x
Right, so this is a weird one: we're getting tons of reports—tons—about failing Zune 30s. Apparently, the players began freezing at about midnight last night, becoming totally unresponsive and practically useless.
------------------
Ralph :
zuneMe :wrote
"What's going on with 30GB Zunes today?! There's a firestorm brewing for sure."
Yes Ralph, you were right
Posted by Marco | January 1, 2009 2:56 PM
".....becoming totally unresponsive and practically useless."
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That to me sounds like a few other products of MS's as well.
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Seriously though, this would be a major scandal for any other company. It seems par for the course for Microsoft products. Didnt SeaDragon have issues? What about the Xbox360? and shall we start mentioning IE? or however "the OS that cannot be named"
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The list goes on, and as much as I would like to take delight in another MS "issue", I dont believe it comes as a shock to anyone.
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Another sorry state of affairs. I think the shocking thing for me about this story was to see the amount of complaints it received. I had no idea that many people even knew what Zune was.
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Goes back to what I suggest. Concentrate on a small number of products to make them the best possible instead of going after every market you can and expecting people to buy into any old rubbish.
Posted by Goblin | January 1, 2009 4:33 PM
The Zune bug is hilarious from a developer point of view. They seemed to write a specific date handling function, but only for the Zune 30.
Any sane programmer would have worked out date handling a LONG time ago and would have standard routines for handling those sorts of things.
My brain is still boggling at how they could mess that up so badly. Please can a MS fan explain how this happened? The partial excuses I have seen so far just point to programmers who do not know what they are doing combined with a very shoddy testing division. They wrote code for handling leap years but didn't actually test it.
It is totally inexcusable to have such rudimentary functions broken. If I were a shareholder, I would be asking to see heads roll.
Posted by billybob | January 2, 2009 10:33 AM
'* "Windows 7 should come in one version, at most two."
Not likely. They have to bring out different versions to justify charging different prices. And they have to charge different prices in order to maximize profit, otherwise everybody pays the same price, which will end up being a low price. Microsoft are a business, after all.'
I wonder how Apple manages to make a profit by having only 1 version of it OS, then. Yes, the price is low and there is a 3-licence price as well but . . .
Posted by Arthur Norton | January 2, 2009 11:25 AM
Judging from their last report, Apple make money by selling iPhones and MacBooks. OSX doesn't make any money, but they are not likely to give up and start licensing Windows.
Even if MS wanted to, they could not offer 1 version of Windows. There are so many markets where the standard Windows price is just too much. Microsoft must reduce the cost and add arbitrary differences to sell more at the higher price. The standard price of Windows Vista Ultimate is more than most netbooks cost.
So, if you want 1 version, how much do you charge? If you charge full rate then you will lose money and marketshare (netbooks would be 100% Linux). If you charge the home basic price then MS will see a massive loss in revenue that will collapse its stock.
Posted by billybob | January 2, 2009 11:58 AM
Android netbooks on their way, likely by 2010
venturebeat.com/2009/01/01/android-netbooks-on-their-way-likely-by-2010/
So the questions is: is "Android" the Google OS, that MS has so greatly feared?
Mac web share nears 10% in December
appleinsider.com/articles/09/01/01/mac_web_share_nears_10_in_december.html
Quote: "Net Applications' December results show Mac OS X surging from just under 8.9 percent in November to the new 9.6 percent mark for the tens of thousands of sites monitored by the web tracking firm.
The figure is an all-time high for Apple and a significant jump from the same period a year before, when the Mac maker held 7.3 percent."
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Does anybody here think that Windows Seven, no matter how fast MS rushes it out, can compete with alternative OS's, since Malware problem has not been fix and is a growing problem for MS users?
Posted by chips b malroy | January 2, 2009 12:44 PM
billybob "Please can a MS fan explain how this happened?"
I'll take a crack at how this happened. MS bought a chip from Freescale (old Motorola) that came with a driver. They are a SW company so they buy all their silicon parts from somebody else. All in all they probably get 100 thousands of lines of code from external suppliers and have to rely on that these are reviewed and tested at the chip supplier to some degree.
Code reviewing these external pieces of driver code at MS is probably not a very useful use of resources, end of the day much of the code requires intimate knowledge of the silicon part and it would not be reasonable to expect the MS engineers to possess this.
Testing it though is another issue, leap year bugs have occurred in many pieces of SW (SunOS 1988) and should be part of a standard test suite, but in an attempt of defense of the SW QA guys, they probably spent their time focusing more on making sure audio, video and UI would always work and that some malformed MP3 song sequence did not crash or compromise the DRM security of the device.
Comical: yes
Slip in the SW QA: yes
Epic fail: no
Posted by Nubgoblin | January 2, 2009 1:03 PM
Here's one idea you can expand to cover the entire list: Simplify.
Vista: What was one of the reasons Vista failed - business adoption was too complex. While Software Assurance didn't help, the larger problem was incompatibility and too much overhead for business. Noone in Business needs the Aero interface. They want raw horsepower to run their apps. So focus on delivering the horsepower, not running more and more useless gadgets that eat up that horsepower. Simplify.
Internet Exploder: Simplify. Adhere to IEEE web standards. Ditch ActiveX components entirely and use something that can port to all browsers - or at least provide an ActiveX plugin for Firefox, Opera, etc.
Licensing: Simplify. If the licensing policy requires training, it's too complex. Your regular layperson should be able to understand the difference between various licensing options. (IE - no pun intended - get the lawyer-speak out of here!)
Advertising: Simplify. Noone wants to see Bill Gates and Seinfeld - let alone in their homes. Go back to Marketing 101 and tell your potential customers what your product(s) can do for them. Then go tell them what it does better than the competition. The second one there will tell you what new features you need to work on.
Microsoft Office: Simplify. You can very easily sell a low-cost version that will substantially reduce the incentive to pirate by selling a version of Office without the stuff 95% of people DON'T use. Office (Word, Excel, PowerPoint viewer, Outlook) for $50 is not out of reach. Then you can sell the additional functionality (Sover, etc.) as upgrades/plugins.
Posted by Blair | January 2, 2009 1:23 PM
@Goblin
Ballmer's single-minded intransigence lead to Microsoft's delayed public entry into distributed computing has put Microsoft in easy range of open-source adoption by enterprise while MSFT could have kept the barbarian horde at bay easily.
If Ballmer had not been playing chicken since 2006, Microsoft would be a dominant force in the cloud dominion. As it is, Microsoft's reputation has suffered, their partners and clients have lost opportunities and Microsoft's products now look like wannabe and woulda-coulda-shoulda entries late to the science fair.
IF Windows 7 is released early... IF Azure is released early... and IF Windows 7 turns out to be what Vista was supposed to be before it was neutered in 2005... Microsoft will finally begin the healing process that has been an open sore for three years.
But, Ballmer is the easy target here; being a clueless lout unable to appreciate the finer points of the unintended consequences in usury of the soul.
We must remember Gates has been the facilitator all this time. In particular, his amazing disappearing act pulled in Spring 2006 ejected his responsible pilotage at precisely the time the rest of the world would become aware Microsoft was naked in the street.
Microsoft needs to be broken up into productive segments. As long as Ballmer and Gates maintain their treehouse-club-on-a-limb, Microsoft shareholders and partners will remain at the mercy of an unbelieving market and a tech savvy public.
Posted by portuno_diamo | January 2, 2009 1:36 PM
Microsoft is on the right track no matter what you nay Sayers say. Even losing 6% of the desktop market has not hurt them, heck, they increase volume and profit this year. So what I would say, is MSFT is doing all the right things already to get every last drop of profit out of it cash cows.
They just need to continue to release Windows and Office at more frequent intervals, and raise the prices in small ways that are not apparent to most. This is exactly what they are doing. Spending a lot of R&D on the viral problems of Windows is a loser, MSFT knows this. So only expect to see small incremental steps taken, which will be greatly trumpeted by the choir. MSFT knows that windows cannot compete forever against free, so why bother spending on too much R&D for it? Speaking of the choir, they need to hire more evangelists, as market share goes down, to keep the faithful in line. It called milking a dead or dieing cow to death, and expect MSFT to get every last drop of your money it can.
Come to think of it, MSFT is already doing all these things already.
Posted by The Left Hand of God | January 2, 2009 1:43 PM
Precisely the things IBM did in their death spiral days. Precisely the MBA inspired tactics practiced by the US car companies.
We see where that lead.
The left hand obviously does not know what the right hand is doing here.
Posted by portuno_diamo | January 2, 2009 1:57 PM
"or at least provide an ActiveX plugin for Firefox, Opera, etc."
Noooooooo! Run away! Run away!
Posted by Bob | January 2, 2009 2:36 PM
portuno_diamo says:
"Precisely the things IBM did in their death spiral days. Precisely the MBA inspired tactics practiced by the US car companies.
We see where that lead.
The left hand obviously does not know what the right hand is doing here."
Nicely written portuno, I especially liked the imagery of the last sentence. But you miss the point. MSFT probably would have 5 to 10 years with the Windows cow, to keep milking it, and Office could even be ported over to other alternatives if they should prevail.
One other thing that MSFT should do, is to give away Laptops to bloggers. Whoops, guess they already do that.
Posted by The Left Hand of God | January 2, 2009 2:37 PM
People, you do not understand how money works, or how the thinking of those at MSFT who are in charge works. Ballmer, Gates, and the rest of that crowd, just pull all the strings, but look at their age. Late fifties to later. They could care less about windows being around in twenty years, but do care if they as people are. Why do you think MSFT is buying back its stock? Because it props up the price, and these guys are the stockholders that want to sell some or all of it so they can retire eventually. Also the more the company has, the more votes the leadership controls, meaning of course them, the Gates crowd.
So the powers that are in control of MSFT, are looking at short term profits and how to max those out, long term is not something they really care about.
Another thing MSFT should do is to add in more DRM so that MSFT can control and eventually charge you to play files or programs on your computer. Whoops, maybe they already done that with Vista.
Posted by The Left Hand of God | January 2, 2009 3:11 PM
@Portuno
Believe it or not, I am genuinely pleased to see you have returned and are posting again (as I said before, I believe I did you a great dis-service in previous threads here, and for that I appologise)
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If I may I will quote you:
"IF Windows 7 is released early... IF Azure is released early... and IF Windows 7 turns out to be what Vista was supposed to be before it was neutered in 2005... Microsoft will finally begin the healing process that has been an open sore for three years."
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Completely agree, however one of the allegations when Vista was released was that it was rushed out and I believe a rushed release of anything from MS from now only will be severely damaging to them. If its ready great, if its not Id hold back instead of releasing "to get in early" But then I assume Ballmer knows best, he's the one with the job not me.
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Of course another allegation was, like all proprietary products, it was intentionally broken in order for people to "want more" and upgrade. Whatever the truth, Vista IMO WAS broken, no amount of PR will ever cover up that fact, when all you have to do is speak to a Vista user.
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You said "Microsoft needs to be broken up into productive segments. As long as Ballmer and Gates maintain their treehouse-club-on-a-limb, Microsoft shareholders and partners will remain at the mercy of an unbelieving market and a tech savvy public."
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And that, I completely agree with. I also cant see why MS dont appear to be even considering it.
It addition to the above, MS has so many "battlefronts" I believe its impossible for them to keep ontop of all, they spread their resources but IMO have not got the upperhand in any of them. A more focused set of seperated small teams would reap benefits for both the software and MS in general.
Posted by Goblin | January 2, 2009 4:35 PM
The Left Hand of God :wrote
"One other thing that MSFT should do, is to give away Laptops to bloggers. Whoops, guess they already do that."
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That might have to be changed to "they used to give out laptops". Microsoft is cutting back and laying off some of its workforce. That could mean the end of free laptops and free software for bloggers and astroturfers.
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However the positive side of that could be more honest and realistic posts from (supposedly) "pro MSFT" people.
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I just wonder if Andre would be affected or if he would change his position any, if he didn't get a new laptop or free software.
As they say stay tuned...
Posted by Ralph | January 2, 2009 5:18 PM
I hope Andre doesnt think it rude for me to talk about him here. We obviously have major differences of opinion but I do not wish this to be a character assasination of him.
He, IMO is a difficult one. If he was paid to post pro-MS comments you would think he would be far better. There are times when I have challenged him, knowing that some of my comments could easily be challenged back and he hasnt done so.
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There have been holes in previous arguments Ive had with him he's failed to pick up on and you'd think if he was being paid to promote MS he would jump on them immediately.
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I think much of Andre's posting comes more from a sense of misguided loyalty to MS. If thats because they've sent him "free loans" I dont know, and I dont think we will ever know the truth. The shame with Andre is that he never debates a point properly. He will come on and post a pro-MS comment, disapearing shortly after. Thats a shame. I like healthy debate, and sometimes after Ive seen an Andre post destroyed in a plethora of opposing facts, I have been itching to post a pro-ms comment on his behalf in the spirit of good debate (Ill say now I havent though)
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I personally think Andre is a MSwatch celeb. I dont think we will ever agree on anything, but you can always use Andre's posts to see which direction MS is taking on its current "topic of the week" and for that he is a valuable asset to this site.
Andre makes no secret of his MS allegiance (by the PR style way he posts), and again, regardless of what he says in his posts (and some of his dubious figures) there is some honesty there because of that.
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Quote Ralph "I just wonder if Andre would be affected or if he would change his position any, if he didn't get a new laptop or free software."
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I dont honestly believe anyone would support any MS product to the extent some do if there wasnt anything in it for them. When was the last time you met someone who was passionate about an MS product and not connected with them in any way?
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BTW - Happy new year if I havent said to already to you.
Posted by Goblin | January 2, 2009 5:53 PM
Ralph:
believe it or not, but the very impartial Andre Da Costa who made his Windows Seven Revue on ActiveWin site, the site hosted and ran by a MS MVP, and reads, is being quoted on this respectable site:
http://blog.seattlepi.nwsource.com/microsoft/archives/152854.asp
Nothing like MS having a mole in the blogging community is there?
Posted by chips b malroy | January 2, 2009 5:58 PM
Another strange thing chips (and Ive emailed you about this) is that on Andres blog on:
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http://adacosta.spaces.live.com/?_c11_BlogPart_BlogPart=blogview&_c=BlogPart&partqs=amonth%3d10%26ayear%3d2008
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You will notice that he says he is not going to the conference. Yet the link you supplied says he did.
Ive taken a screen grab of Mr Da Costa's blog just incase he decides to make any alterations. I wonder what the truth is?
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Maybe Andre would like to comment?
Posted by Goblin | January 2, 2009 8:06 PM
Goblin :wrote
"When was the last time you met someone who was passionate about an MS product and not connected with them in any way?
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BTW - Happy new year if I havent said to already
to you"
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Happy new year too.
I am sorta passionate about Linux, but I am not connected with anyone or any company in anyway. I do get free Linux software...so can any one else.
Maybe there is where the loyalty really lies...We get free software that we could use and it performs better than most closed paid software.
Maybe the word I am looking for it appreciative ...more than passionate. I guess that why I defend Linux if and wherever I can. Because I appreciate all the work that was done for everyone for a good product that cost me nothing except 10 or 25 cents to burn a CD or a DVD.
Then again how can I be passionate about MSFT software that would cost me $150 to $500. The attitude is different...it is either worth the money or it isn't. How can one be passionate about shelling out $500?
Furthermore it boils down to this, if I can achieve roughly the same goals and not have to spend $150 to $500 per computer for software...then why shouldn't I?
Even putting Microsoft aside for a minute,....
A recent example was Nero. I wanted to make a DVD with some files I had. Now Nero works great with Windows and I was doing a project on my XP machine. Nero would not let me convert any file to a DVD until I upgraded their product for more money.
I kinda knew about Devede from Linux and looked further into it. I saw what it could do and looked for a Windows version ...and there it was.
So while I could have (at the time) transfered files to the Linux machine and convert...I had the files right there on my XP machine. So why not give Devede (for Windows) a whirl?
I'm telling anyone out there regardless if you are pro Windows or pro Linux or both. Devede was able to convert the files to a DVD ISO...from there I was finally able to burn my files into a DVD ISO and then use Nero to burn a image ISO.
Here was yet another example where a free and open source application was able to do something that a closed proprietary software product was unable to do (unless I wanted to cough up some money). For making a DVD file ...Devede is a winner and its free for either Windows or Linux users.
Out of curiosity I converted and burned the same files on a Ubuntu machine. Yep you guessed it ....Ubuntu (Linux) did the job faster while using a slightly slower machine with less ram.
Sometimes less or next to nothing is better than the expensive stuff. Another example I don't own a Zune, all I know is that my Curtis 2GB MP player that I bought sometime in 2007 for under $20 worked fine on New Years Eve and New Years Day. Unlike the poor souls who shelled out $200+ for a Zune and could not use it when they wanted to.
Posted by Ralph | January 2, 2009 8:07 PM
I hope my previous comment was not misunderstood by anyone, so ill clarify.
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What I was meaning what that maybe the reason why people get passionate about Linux is because there are so many reasons to do so (functionality, reliability,speed) and that maybe the only ones passionate about MS products are being paid since they wouldnt get passionate about it otherwise as there is nothing to get passionate about. (thats a lot of passionates)
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My fault, a badly worded post before.
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I agree with what you are saying although I look at the "freeness" of Linux as an added extra and not a "selling point" if Linux as a platform was hopeless it would be (for me) no better if it was free.
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Ive often said, if Linux was a proprietary platform, it still would be my platform of choice over Windows simply because for me personally I am far more productive with it and IMO it is a far more reliable, faster,stable and secure environment to work in.
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In regards to your DVD issue. I personally found Brasero brilliant. Simple, quick, does the job. It certainly offers everything that Ive needed in the past from a proprietary burning software. I will certainly check out your recommendation though, as Ive never used the package before.
Posted by Goblin | January 2, 2009 8:18 PM
@Goblin
Devede will even convert FLV, avi, wmv or any video file even mixed format files...into a DVD ISO. I don't think Nero can do that even if you paid extra for the full program.
From there use your favorite burning program that can burn ISO's like Brasero or Nero.
Posted by Ralph | January 2, 2009 8:35 PM
Microsoft should just do the world a huge favor, and exit the software business completely. Microsoft should merge with Berkshire-Hathaway, becoming an even larger holding company.
Posted by AC | January 2, 2009 8:47 PM
@Ralph
"Devede will even convert FLV, avi, wmv or any video file even mixed format files...into a DVD ISO."
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Going have to install that, thanks. In linux of course!
Posted by chips b malroy | January 2, 2009 8:53 PM
@ Chips
Let us know how it works for you. Just remember to check on the lower left side (after you select Video DVD) there is where you have to select PAL or NTSC. Select the appropriate one depending on what system your country uses.
All you have to do is drag the files into the right window. On the left window where it says Title 1 , click "properties" and put your title that you want in there.
On the bottom you have menu options, click that and you can put another title that will sit on top of the other title. Kind of like a subject caption.
Make sure you have a couple of GB of HSD space for it to convert. And when you are done, If you are in Windows...go to program files...open up Devede and look for your completed ISO. Then use your favorite burning program to burn that ISO.
Posted by Ralph | January 2, 2009 9:22 PM
On the subject of Zunes:
Forget both the Zune and the iPod. I'd say take a look at some of Sansa's offerings, like the Sansa Fuze. I say so primarily because the Fuze now officially supports the Ogg and FLAC formats. Try getting that from a Zune or an iPod without resorting to custom firmware.
Full disclosure: I don't own a Fuze. For all I know they might be total junk, but a friend of mine owns one and seems happy with it. In any case, I think any music device that officially supports open music formats deserves a look, and let the buyers decide for themselves from there.
Posted by Will | January 2, 2009 9:57 PM
"Tokyo (or Seoul)"? lol How much money did you get from the Koreans?
Posted by Tom | January 2, 2009 10:10 PM
@ Tom:
If you mean me, nothing. I don't even know if it is a good product or not. I only highlight it as an option because it supports open standards (and that only recently, I think). The day the iPod or Zune does that, I'll probably mention that for them too.
Posted by Will | January 2, 2009 11:32 PM
@ Tom again:
Oops. My mistake. I just realized what you were talking about after re-reading the blog post.
Open mouth, insert foot for me. My apologies. Just ignore the preceding post.
Posted by Will | January 2, 2009 11:36 PM
Dump the ad agency and go open source. Don't spend a dime on advertising or anything else for that matter other than network and services infrastructure. Don't over extend, keep your best people and clean house.
Posted by Wade | January 3, 2009 5:25 AM
Being in the IT field, I would like to see a clearer distinction between what is sold as a Consumer OS and a Business OS, similar to when Microsoft sold Windows 95 and 98, for consumers, and Windows NT for Businesses.
Windows 7 for a business environment should be based on the Windows Server kernel and should include only Business related apps and services. This would make IT support easier because the OS would be stable (well, as stable as Windows Server anyway).
I think it's important for MS to rebuild the trust and support of IT professionals, who themselves are also consumers. This will translate into a trickledown effect and improve consumer confidence. How many of the IT professionals and “geeks” out there are asked their opinions about computers by friends and family members? That’s how word of mouth support starts and grows.
Posted by Cooper | January 3, 2009 11:35 AM
I think you forgot the most important thing Microsoft needs to do in 2009... put out a decent product... one that works all the time not most of the time.
The main reason I am thinking of going to Apple after years (like since the first PC dual floppy PC) of using MS is reliability!
Jobs never puts a product to market till it works, Gates (Microsoft) puts out anything they can make a buck at.
Apple products come with 3 licences (per house not per hard drive), and honestly it just works better.... Microsoft does have an immage... DINOSOUR (Microsoft is the new IBM MAINFRAME). While Apple is cool... (PC of the past)
The best thing for MS to do is show they care about value, reliability, and (dare I say it) change!
Posted by Laura-Ann | January 3, 2009 12:39 PM
MS needs to give every Vista owner a new OS free. Vista is my last MS OS.
Does anyone really think System 7 will be better than Vista? Was XP better then Win 95, 98, or ME (ok ME crashes all the time so it could be somewhat better than ME).
A poorly conceived OS is inexcusable. When I want to install something, I don't need to be asked if I want to install it. I hate being asked by my computer if I'm sure I want to do something. We're not all idiots..like the people who work for MS.
"Access denied" when there is only one user is unacceptable.
Posted by Pat | January 3, 2009 1:31 PM
To Pat:
11/07/08 I wrote:
To Joe;Do you think it will be just if MS give Windows seven free to all the people who bought Windows Vista? because windows 7 is Windows Vista Pack 2
It could be a good crusade for eWEEK o some Media with interest in protecting their readers and that is fair.
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What do you thinks guys, will be Joe brave enough or not?
Posted by Marco | January 3, 2009 2:32 PM
Microsoft is now a Dinosaur. Perhaps the number one thing they need to do is break apart so they can be reincarnated as a whole.
Microsoft remains out of compliance with too many industry standards (web based), and is living in the past as to what people want today. I don't take issue with their branding of laptop cases or apparel -- branding is just a way to advertise. I do however completely agree with your assessment that their branding is all over the place -- with no sense of unity. If given the opportunity, I'd love to unite this chaos for them.
Aside from branding, you also need something people are united in to want to buy and/or are proud to own. If you're going to reach out to the market -- it's not for something the market already owns and are not too happy about.
What I take issue with is MS doesn't offer any products or services that appeal to me as much as open source, Sony, Google, Adobe, or Apple innovations. Their EULAs are far too restrictive -- and could learn from the mistakes of Quark, and the goodwill of the creative commons.
If a company is privileged enough to own a dominant market segment, they are hyper-vulnerable to tectonic shifts in the marketplace. Most of Microsoft's real estate remains rigid and brittle. That kind of engineering is rapidly being deprecated in favor of more malleable, community oriented solutions.
I'd like to see Microsoft transform itself the way IBM did. However in order to do that my feeling is it's going to need to mutate into a smaller, leaner, Velociraptor -- and eventually reincarnate into a smart, cute, fuzzy mammal.
Posted by Nun A. Tak | January 3, 2009 2:51 PM
Marco says:
"It could be a good crusade for eWEEK o some Media with interest in protecting their readers and that is fair.
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What do you thinks guys, will be Joe brave enough or not?"
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I say he will NOT. Joe has had every chance to be a consumer advocate, and has chosen his own self proclaimed words of wanting to be a MS Advocate instead. Also the fact that Joe continues to tell the non-believing public and us, that "Vista is not so bad, and is really a lot better than people say it is," as he blogs from his Mac. No, Joe is not an consumer advocate at all.
Sometimes I wonder if Joe just get many of his talking points from Microsoft. Like the way he keeps wanting to talk about Windows Moble all the time. Why? Is it because he owns smartphones, or is it because MS wants to build hipe before they come out with their zunephone?
Posted by chips b malroy | January 3, 2009 4:51 PM
Ill put the issue of intentions to one side. I wouldnt like to comment.
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What I will say is that regardless of if a Zunephone gets released (and after .andre (sic) said it wont happen, I tend to think it will) Microsoft has suffered horribly from bad PR brought about (IMO) by its own doing.
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I personally cannot see any real consumer faith in MS here, infact the most pro-MS comment I have read here recently was by someone getting excited that they had downloaded a pirate copy of Windows 7.
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I cannot see any excitement for Microsofts upcoming product ranges (which are so complex you need an IQ of over 180 to keep up with them all)
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As I see it, shareholders of MS stock will be looking at this site and seeing a pro-MS feeling coming from a piracy angle, and the rest of us who "play the game" and pay for things looking at alternatives and other solutions to problems which we have struggled with in the past.
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Regardless of any intentions of anyone (and I said this on another thread) As Atari found out with the release of its state of the art console Jaguar (at the time) even the best specs and systems will crash and burn if nobody wants to buy it. Now looking at the sales of mobiles, does anyone want to argue that MS have cornered the market and created a genuine "buzz of excitement" for any of its attempts, in particular the mobile market?
Posted by Goblin | January 4, 2009 6:17 AM
Hi chips;
I can or not to be agreeing with you about; "and has chosen his own self proclaimed words of wanting to be a MS Advocate instead" but it doesn't matter
because only Joe (with his behavior) will be demonstrating if him will defend MS interest or the consumer interest, but its an interesting issue that is worth taking into account , is it not Joe?.
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Posted by Marco | January 4, 2009 9:03 AM
Claim: Microsoft earned $1.5B from "Vista Capable" PCs
http://blog.seattlepi.nwsource.com/microsoft/archives/158488.asp?source=rss
From the declaration of expert Keith Leffler:
I have been asked by Plaintiffs' counsel to estimate the amount of revenue earned by Microsoft from the licensing of Windows XP on Vista Capable but not Vista Premium Ready PCs sold to Plaintiffs. In Microsoft's Supplemental Responses it estimates that it received revenue of [redacted] from Windows XP licenses on upgradeable PCs sold in the U.S. during the April 2006 through January 2007 period. From the estimates of Windows Capable but not Vista Premium Ready PCs compared to all upgradeable PCs as in Table 1, I estimate that [redacted] of the [redacted] from Windows XP licenses on upgradable PCs were for XP licenses on Vista Capable but not Vista Premium Ready PCs -- those PCs purchased by the Plaintiff class. From these figures, I have, therefore reached the opinion that Microsoft revenue from the Windows XP licensing on Vista Capable but not Vista Premium Ready PCs sold to Plaintiffs was $1.505 billion.
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Posted by Marco | January 4, 2009 9:38 AM
@Marco:
"because only Joe (with his behavior) will be demonstrating if him will defend MS interest or the consumer interest"
----------------------------------------------------
This is true, and really in all seriousness, I hope Joe will prove me wrong. This is one point I really would like to be wrong about. Actually thought it might make it easier for Joe to do this, if I said he would not.
Now there was a MS news/blog site, that did start and maintain a petition to save XP, so your idea of free upgrades to those who goes stuck with Vi$ta is not out of line at all for a site like this one. Heck a sign up petition for free Seven upgrade for Vi$ta sufferers, might help increase the traffic greatly at eweek.
Posted by chips b malroy | January 4, 2009 12:46 PM
http://weblog.infoworld.com/save-xp/
The site with the petition to save xp.
and the end result of the petition:
it.slashdot.org/article.pl?sid=08/02/06/2322205&from=rss
Perhaps infoworld would be interested in your idea, it is a good one. Although we know MS will not do this, still, they should be asked to.
Posted by chips b malroy | January 4, 2009 12:54 PM
Don't give them tips (not that they listen to anyone else anyway)! As microsoft has been going backwards the industry has moved forward, so keep a lid on it Wilcox! :-)
Posted by chris | January 4, 2009 6:35 PM
Good bit of advice for Microsoft and its agents, try to avoid practices that result in posts like this:
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http://boycottnovell.com/2009/01/02/gary-stewart-flatfish-troll-unmasked/
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It appears the allegations of Microsoft paying people to write favorably (and other practices, you know what I mean! ;) ) has taken a further turn.
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Interesting reading.
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That reminds me, Andre are you going to admit if you went to the PDC last year? Your blog says you didnt, yet I have a link which is quoting you at the event. Why not clear the matter up? Im sure you dont want conflicting stories about what you did or didnt do.
Posted by Goblin | January 4, 2009 8:43 PM
Goblin :wrote
"Good bit of advice for Microsoft and its agents, try to avoid practices that result in posts like this:
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http://boycottnovell.com/2009/01/02/gary-stewart-flatfish-troll-unmasked/
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It appears the allegations of Microsoft paying people to write favorably (and other practices, you know what I mean! ;) ) has taken a further turn."
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I read that link and it appears that there is some real damning information there.
This whole thing reeks...makes me embarrassed that I still use XP yet.
Posted by Ralph | January 4, 2009 9:53 PM
“I’m a huge fan of guerrilla marketing.”
–Joe Wilcox, Microsoft fan & Microsoft Watch editor
http://boycottnovell.com/2008/11/18/microsoft-crashing-parties/
Posted by chips b malroy | January 4, 2009 10:10 PM
Excellent link Goblin!.
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"Although we know MS will not do this, still, they should be asked to."
thank for you backing, but...
Really I had to fight with myself about this idea because its very difficult (by means of economic interest-and MS stupidity) that it would be done.
Additionally, I generally fight to MS if MS will be doing thus (Windows seven free...etc) the principal winner would be ...MS (because the excellent advertising) and it... well I think that MS should change a lot itself before it would be getting the public opinion support(for the welfare of us all).
Therefore I will leave it this time.
Posted by Marco | January 5, 2009 6:39 AM
It is alarming to read the various comments concerning "Unsolicited Advice for Microsoft". Some of the comments concerning Gates and Ballmer, and individuals lack of influence is naive.
Shareholder activism has tremendous influence. Google search Third Point, Icahn Partners, Pershing Square and Ironfire Capital.
Ironfire Capital created "Plan B" for Yahoo and rallied support from numerous frustrated shareholders. I agree that Gates and Ballmer have large holdings. However, during the stupid $45 billion and 65% premium bid for Yahoo, reports indicated that 11 of the 20 largest Yahoo shareholders own Microsoft. CRM, Barclays, Vanguard and three other collectively own $60 billion worth of equity. They want shareholder value. This fails to incorporate the power of numbers. Individual shareholders can rally support an influence change.
We agree that Ballmer has failed to guide the company. We agree with numerous other blogs that Microsoft requires a change.
We have in December 2008 launched a campaign for "New Strategy" for Microsoft. Since the launch of the blog we have obtained attention from a global media company.
Microsoft according to youtube, analysts, reporters, shareholders and bloggers, requires a change...we have an alternative "New Strategy" located at http://thecrandreagoupr.blogspot.com
We are in the process of rallying support and gaining tremendous media attention.
We are seeking frustrated users and mainly shareholders to rally support. In our blog we offer an email address for additional comment or correspondance.
Microsoft requires a "New Strategy" similar to the comment of selling to "Berkshire Hathaway", we offer a "New Strategy"
The Crandrea Group
Posted by craig montgomery | January 5, 2009 10:44 AM
Joe
I find it interesting that you have a section for post a comment, then reserve the right to accept the post.
In response to "Unsolicited Advice for Microsoft" we posted a comment. Prior or posting the last comment was Marco on January 5th. However, despite posting a comment early January 5th we failed to see the comment posted.
Yes, we have read the posts. Yes, we have read Mr. Ballmer and Mr. Gates responses. Maybe, if I offer you a free lap top you will actually post the comments.
Are you afraid of criticism concerning the not so Glorious Microsoft?
Do you get a commission from Steve and Bill for all positive reviews?
From doing a Google search (Google is mentioned to reference its dominance, despite Microsoft trying to buy its way into being competitive with its 65% premium bid for Yahoo)"Microsoft shareholder blogs"
Read about Mr. MacDonald who bought $3 million worth of shares in 2000 to see them sit at the same level for eight years. Read extrememakeover for Microsoft. Read articles from numerous frustrated users, shareholders, and analysts.
Seems like with your blog, Microsoft has with everything it does, used its cash to buy positive reviews.
How about trying posting comments that go contrary to your beliefs and feelings, or is Microsoft Watch afraid of conflicting opinions?
Or, is Microsoft Watch actually funded by Microsoft.
We have a blog at http://thecrandreagroupr.blogspot.com
It refers to the fact that the only reason Ballmer is CEO is because of being friends with Bill and an initial employee. If Bill really wants a friend to properly run the company he created, maybe he should see if his buddy Warren is interested. Berkshire Hathaway has certainly managed to add shareholder value. Then there is Steve and his legacy of poor performance, massive overspending and complete blunders. This is the same guy who in July 2007 at a analysts meeting stated "we have no desire to acquire Yahoo, we prefer organic growth". Then less than one year later announces a plan referred to by a analyst with Goldman Sachs as "the stupidiest idea in the company history".
If you aren't afraid that others don't agree with everything concerning Microsoft, try posting this comment.
Posted by craig montgomery | January 5, 2009 7:16 PM
Craig Montgomery wrote: "I find it interesting that you have a section for post a comment, then reserve the right to accept the post."
Criag, what I find interesting is that the blogging system automatically junked your first comment for having a link but not the second. I don't know why.
My apologies, there's no censorship here. Unfortunately, the blogging system gives a message that spam-identified comments will be reviewed. They aren't. I only searched for your junked comment because of your second comment. As you can see, the first one is now published.
It's unfortunate there is so much comment spam that I don't have time to search for any ones wrongly junked. If this ever happens again, where you comment and it doesn't appear right away, use the Tips e-mail to contact me. I usually fix the problems within a few minutes.
Thanks,
Joe
Posted by Joe | January 5, 2009 11:17 PM
I think M$ should lower the price, simplify the products, & get rid of bloatware.
What is wrong with K.I.S.S? (I think that maybe M$ thinks it's smarter than everyone else ;)
People are sick and tired of the crap coming out of Redmond. I only use it because I have to for my job. Not because I want to.
I've been doing SW development for over 25 years and do my best to keep my head from exploding every time I have to write Windows applications. The kernel sucks, the UI API sucks, the libraries are bloated and are bug ridden. I say start with a POSIX base, like Linux and go from there. As the guy stated above, most of the work is done, the foundations are solid, and it is sooo much easier to write quality software to.
Posted by Mr. Write | January 8, 2009 3:48 PM
A very interesting article!
I liked!
I would be here now go more often!
Posted by seo | January 29, 2009 6:59 AM