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September 11, 2007 1:38 PM

Microsoft's Top 10 Reasons Not to GAPE



We love Microsoft FUD so much, it's getting full-court treatment, today. We present Microsoft's unedited FUD against Google Apps (with comments, of course).

Yesterday, Microsoft PR dispatched a top 10 list of things enterprises should ask about Google Apps. Microsoft released the list after Capgemini said it would make Google Apps Premiere Edition available on perhaps 1 million desktops.

When Microsoft responds this quickly, a competitor has hit a raw nerve. Without further delay, we present Microsoft's questions and some, ah, explanation why they're designed to generate fear, uncertainty and doubt about Google Apps.

1. "Google touts having enterprise level customers but how many users of their applications truly exist within the enterprise?"

Why it's FUD: There is no right answer. Whatever the response, Microsoft can claim 600 million Office users, even though about half of them use pirated software. For the record, Google says 100,000 businesses use the suite.

2. "Google has a history of releasing incomplete products, calling them beta software, and issuing updates on a 'known only to Google' schedule—this flies in the face of what enterprises want and need in their technology partners—what is Google doing that indicates they are in lock step with customer needs?"

Why it's FUD: There's a saying that people accuse of what they are guilty; the same applies to companies. Microsoft is an egregious abuser of betas, as bad or worse than what Microsoft claims about Google. How long as Windows Server 2008 been testing, with Microsoft touting the number of businesses using it in production? It's wonderful misdirection.

3. "Google touts the low cost of their apps—not only price but the absence of need for hardware, storage or maintenance for Google Apps. But if GAPE is indeed a complement to MSFT Office, the costs actually become greater for a company as they now have two IT systems to run and manage and maintain. Doesn't this result in increased complexity and increased costs?"

Why it's FUD: How is the cost greater? Microsoft generalizes with no supporting data.

4. "Google's primary focus is on ad-funded search. Their enterprise focus and now apps exist on the very fringe and in combination with other fringe services that only account for 1 percent of the company's revenue. What happens if Google executes poorly? Do they shut down given it will harm them in a minimal and short term way? Should customers trust that this won't happen?"

Why it's FUD: Hahahaha. Google is going out of business? Maybe this is more wishful thinking than FUD.

5. "Google's apps only work if an enterprise has no power users, employees are always online, enterprises haven't built custom Office apps—doesn't this equal a very small percentage of global information workers today? On a feature comparison basis, it's not surprising that Microsoft has a huge lead."

Why it's FUD: I'm a power user, and I use maybe 5 percent of Office features. What is a power user, then? And how are power users the majority? Google Apps won't be for every business, just like Office 2007 isn't for every business satisfactorily running Office XP or 2000.

6. "Google apps don't have essential document creation features like support for headers, footers, tables of content, footnotes, etc. Additionally, while customers can collaborate on basic docs without the above noted features, to collaborate on detailed docs, a company must implement a two part process—work together on the basic doc, save it to Word or Excel and then send via e-mail for final edits. Yes they have a $50 price tag, but with the inefficiencies created by just this one cycle, how much do GAPE really cost—and can you afford the fidelity loss?"

Why it's FUD: Microsoft just described the collaboration process of most businesses. How many businesses don't e-mail around documents for edits? That said, this question greatly diminishes the collaboration capabilities of Google Apps.

7. "Enterprise companies have to constantly think about government regulations and standards—while Google can store a lot of data for enterprises on Google servers, there is no easy-to-use, automated way for enterprises to regularly delete data, issue a legal hold for specific docs or bring copies into the corp. What happens if a company needs to respond to government regulations bodies? Google touts 99.9 percent uptime for their apps but what few people realize that promise is for Gmail only. Equally alarming is the definition Google has for downtime—10 consecutive minutes of downtime. What happens if throughout the day Google is down seven minutes each hour? What does seven minutes each hour for a full work day cost an enterprise?"
Why it's FUD: Microsoft licenses software so that its partners can provide hosted services. The company also is going into hosted services, such as CRM Live. How about Office Live, or Windows Live Hotmail? Microsoft is in the same business of keeping data on its servers. The company's forthcoming services platform is supposed to provide robust data centers for doing some of what Google provides today. The approach is similar, and the problems Microsoft claims apply to Google likewise apply to Microsoft.

8. "In the world of business, it is always on and always connected. As such, having access to technical support 24/7 is essential. If a company deploys Google Apps and there is a technical issue at 8 p.m. PST, sorry. Google's tech support is open M-F 1 a.m. - 6 p.m. PST—are these the new hours of global business? And if a customer's 'designated administrator' is not available (a requirement) does business just stop?"

Why it's FUD: Microsoft phone support hours for Office 2007 Standard are 5 a.m. to 9 p.m. PST on weekdays and 6 a.m. to 3 p.m. PST on weekends. Microsoft charges $49 per incident. What's 24/7 about that?

9. "Google says that enterprise customers use only 10 percent of the features in today's productivity applications which implies that everyone needs the same 10 percent of the feature when in fact it is very clear that in each company there are specific roles people play that demands access to specific information—how does Google's generic strategy address role specific needs?"

Why it's FUD: The question should be: Does Google's suite meet the "good enough" threshold? For many businesses, the answer will be yes. Others will use something else. Microsoft makes out an either/or, black-and-white scenario that is more shades of gray.

10. "With Google apps in perpetual beta and Google controlling when and if they roll out specific features and functionality, customers have minimal if any control over the timing of product rollouts and features—how do 1) I know how to strategically plan and train and 2) get the features and functionality I have specifically requested? How much money does not knowing cost?"

Why it's FUD: I simply can't believe the audaciousness of this assertion. What control do Microsoft customers have over the company's software in "perpetual beta?" Microsoft promised Windows Vista's release in 2004, 2005 and then 2006. Most customers finally got the operating system in 2007. Exactly what kind of reliable planning can enterprises do around Microsoft shifting release dates outside their control?

In closing, the use of GAPE is sheer FUD brilliance. I don't recall Google referring to its suite that way. Microsoft loves acronyms, and this one is sheer wickedness, because of the connotations associated with "gape."

For the record: I'm not advocating Google Apps Premiere Edition over Office, or visa versa. Microsoft's Google FUD needed a little response.

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Comments (30)

DD :

NO Comments please!

Hi Readers,

Sometimes I think Joe write Anti MS article purposfully and enjoy the heated comments and feel proud about that. So lets not comment on useless article like this and invest our time in some meaningful thing. Why should we fight with each other because of some stupid artile from some stupid author?

Joe :

DD wrote: "Sometimes I think Joe write Anti MS article purposfully and enjoy the heated comments and feel proud about that."

You crack me up, DD,

Microsoft sent this list early yesterday afternoon. Anti-Microsoft would have been to post right away. I actually did it today in support of a package of eWEEK stories going up later today. I wouldn't have bothered otherwise, although I respect the work. It's a good piece of FUD.

As for commenting, no comment. Readers can choose what to say, or not.

Joe

Brian :

Of course Joe writes his article purposefully. Microsoft is a convicted Monopolist. Perhaps that is why most comments seem negative?
If you don't like Joe's comments, then don't read them. Or else, don't take them too seriously. I really believe that the people who get upset about Joe are really saying that Microsoft is too weak and incompetent to take care of itself and therefore needs the nearly anonymous rabble to stand up and fight for Microsoft. Wake up! Microsoft is big enough to take care of itself.
Microsoft's Bill Gates once worked as a programmer and would spend his spare time looking through his employer's code for ideas. And yet, at nearly the same time he wrote his famed Letter to Hobbyists and claimed that most people were stealing his software. Of course, it's often thieves that are most upset about theft. That makes Microsoft a company of hypocrites, and does not justify many, if any at all, glowing supportive comments.
So attack Joe and his supporters at will! In the face of the legendary god-like onslaught of Joe's negative comments, Microsoft trembles in terror, helpless as a newborn kitten. Microsoft definitely needs the help of as many nearly-anonymous name-calling hate-filled people they can get. Don't hesitate to step up to this challenge and save Microsoft before it's too late!
But, please use a spell checker and grammar checker. Hatred and stupidity combined together make a most unconvincing argument.

n0ne_n0ne :

I like the fact that Joe is calling a spade a spade. I for one can appreciate the fact that he is not perpetrating a 'FUD'.

Only one with real eye realize.

Joe, *thanks for NOT perpetrating a Fraud*

Neil :

DD
Here ...here !
But I must point this one statement out of Joe's though...
"1. "Google touts having enterprise level customers but how many users of their applications truly exist within the enterprise?"

Why it's FUD: There is no right answer."
So WHY is it FUD Joe ? .... You never "actually" answered your OWN question to prove that it was FUD !
Case dismissed !
That is why I agree with DD !

Marco :

"So lets not comment on useless article like this and invest our time in some meaningful thing?"

Well, after the loss of prestige of some shills, what other thing could they do otherwise?
Let us comment, argument or row yet, but the idea not attack the issuer.

GeorgB :

"Hahahaha. Google is going out of business? Maybe this is more wishful thinking than FUD."

Yeah, but I remember something called Google Video with even payed accesss... and? Well Google closed it. Of course, videos are not business critical, but the "what if" question here is legitimate.

chips :

GeorgB;

Google go out of business, get serious MS employee. MS will go out of business first if they keep trying to unload krap like Vista on the public.

Your link is to a www.vistablog.at in your name.
It is in German of course, and appears to be run by MS. Although, its running Debian servers. Guess MS Server OS just can't cut it, as usual.

A quick check on your site at:

http://www.who.is/whois-at/ip-address/vistablog.at/

produced a whole lot of information

Kritsch Thomas
organization: Microsoft

and Ing. Roland Tuerke

of Wien Austria

Server Type: Apache/2.0.54 (Debian GNU/Linux) mod_jk/1.2.18 PHP/5.1.6
--------------------------------------------------
Sadly, our local MS Shills are complete and udder failures. So MS has to bring in the bigger guns.

chips :

Folks, you might also do a google search for ;
Kritsch Thomas Microsoft

It seems he has a lot of work with the XBox360 part of MS.

chips :

Oh, and you could also do a google search for;

Roland Tuerke Microsoft

lots of hits again!

Random Blue Badge :

Joe,

Apples for Apples. Office STANDARD support may be for those times, but Office STANDARD is a consumer product. OFFICE PROFESSIONAL is what any business should be using, and MSFT has 24/7 support business customers directly, AND through partners.

If you are going to make comparisons, do so correctly.

Mary Jo Foley would...

-Rob

Random Blue Badge :

Also....

Microsoft Beta programs are in no way similar to Google Beta programs. Most Google Betas (and nearly everything they advertise is in beta) are for widespread consumer use.
Most Microsoft Beta programs for businesses are run through technology adoption programs which provide deployment guidance and collect customer feedback.
You need a logic check in your blogging program...

-Rob

chips :

A search on google for:
Random Blue Badge

Turned up this link on the 3rd hit;
http://query.nytimes.com/gst/fullpage.html?res=9904E6DC153AF930A2575BC0A96E958260

Quote from the link; "More than a dozen current and former Microsoft blue badges (permanent Microsoft employees) and orange badges (temporary workers and independent contractors) are among the contributors to the lexicon of Microspeak, which can be seen on the Web at cinepad."

Probably just coincidence? LOL

'


'

chips :

To Joe Willcox'
So you see Joe, most of the negatives comments about your articles are coming from those in the employ of MS.

chips :

Title:

After Ubuntu, Windows Looks Increasingly Bad, Increasingly Archaic, Increasingly Unfriendly

http://web2.sys-con.com/read/382946.htm

chips :

Compatibility Problems with Vista: Switch to Alternatives?

http://www.osnews.com/story.php/18595/Compatibility-Problems-with-Vista-Switch-to-Alternatives

Quote from the link;

"The last few days, Windows Vista has again been making the headlines - in a negative way. The biggest Dutch Consumer Rights Organisation, the 'Consumentenbond' (Consumers' Union) did a 4 week investigation into the problems Vista posed to consumers of the new operating system. They collected all the complaints from consumers, and presented their results a few days ago.

In a month's time, the Union received about 4200 consumer complaints about Windows Vista. The complaints centre around two basic problems: application compatibility, and peripheral hardware (mostly printers) compatibility issues. The conclusion [Dutch] drawn by the Consumers' Union is that "Vista is not yet a sufficient replacement for Windows XP". The Union advises consumers to check their applications and hardware thoroughly. In addition, it also advices consumers to look out for alternatives such as Mac OS X and Ubuntu Linux.

Right. So, let me rewind that for a second, and play it back step by step.

1. The Consumers' Union investigates problems regarding Windows Vista.
2. They conclude that the problems centre around application and hardware compatibility
3. They advice consumers to check their current applications/peripherals for compatibility (brilliant!)
4. In addition, they recommend alternatives like Mac OS X and Ubuntu"

chips :

Report: Boxed Windows Vista retail sales sluggish

http://blog.seattlepi.nwsource.com/microsoft/archives/121618.asp

September 11, 2007

Quote; "CNet News.com's Ina Fried has the scoop on a forthcoming NPD Group report indicating that unit sales of boxed retail copies of Windows Vista are 59.7 percent less than those of Windows XP, when comparing each product's first six months on the market."

Maddog :

Neil said: So WHY is it FUD Joe ? .... You never "actually" answered your OWN question to prove that it was FUD!

Does Joe have to spoonfeed you, Neil? It is FUD because Microsoft's statement implies that thewre is supposed to be some right answer. But as Joe pointed out, there isn't any right answer. So why is Microsoft asking it? Obviously to generate FUD.

Microsoft is clearly worried about GAPE. But The company should also be worried about the quality of the posts by its shills. They probably make Microsoft look even worse.

Ben :

I swear to God, I wonder if Joe has ever worked a day in his life. Perhaps someone could clue him in to a concept called "Competition", whereby "companies" "compete" with each other in a "market place" by "promoting" their products against their "competitors" products.
Honest to God, Christmas is coming up, someone get this guy an early present and buy him a clue.

Ben :

Oh, and Chips, we know who you work for: No one.
Get a job.

"Does Joe have to spoonfeed you, Neil? It is FUD because Microsoft's statement implies that thewre is supposed to be some right answer. But as Joe pointed out, there isn't any right answer. So why is Microsoft asking it? Obviously to generate FUD."

Ahhh. Fascinating!

Again, if Joe really wanted to be objective, he'd also focus on FUD spread by other companies about Microsoft. Does he truly believe there is none? I am inclined to agree with DD that your objective here was to generate hits rather than to foster a healthy debate.

If I'd posted this comment yesterday,immediately after your article was published, I would've been anti-Joe. Not today, though. Timing matters, you see?

chips: See, his URL says shill. He must be one.

Joe :

Random Blue Badge wrote: "OFFICE PROFESSIONAL is what any business should be using, and MSFT has 24/7 support business customers directly, AND through partners."

Hi, Rob,

According to Microsoft's support page for Office Pro, phone hours are the same as Standard.

I compared to Office Standard because that's closest functionality to Microsoft's comparisons about Google Apps--actually more functionality.

Joe

Joe :

Reflections wrote: "If Joe really wanted to be objective, he'd also focus on FUD spread by other companies about Microsoft. Does he truly believe there is none?"

Hi, Reflections,

Of course other companies spread FUD about Microsoft, and I've done one post on some of that FUD. There will be more. But the main focus here is Microsoft, so there will be more emphasis on the company than its competitors.

If you see competitor FUD, please send via our TIPs mailbox. I would gladly do more FUD Watches focused on what competitors say about Microsoft. I expect there will be plenty of competitor FUD next week, when Europe's Court of First Instance rules on Microsoft's appeal.

Joe

khalid :

roman

random reader :

Joe,

I like your regular "FUD-watch". This is something that should be covered. Business is always done partly by PR. Keep up the good work; the FUD-articles are always fast and enjoyable to read.

And to others: there is no doubt that Microsoft some kind of designed or undesigned FUD-strategy. By doing this, it is not alone in the big-business world. If this is Microsoft Watch, it should also watch the obscure statements released by MS.

Mauricio :


I'm not in favor or against Google apps, however it would be good to keep the whole picture in perspective.

when MSFT questions support hours it is related to the fact that your data is not with you. If you have a problem working with office you can call your company's support staff. If there is a problem with accessing Google Apps, you're dependent on Google.

As for increasing costs it is clear that their point or question is about the use of Google apps as an complementary tool, in addition to regular MSFT Office. The costs are obviously higher as you must pay for both. You might also have additional support costs, though I don't really believe so.

chips :

So while Google apps is clearly making gains against the costly MS Office, with all its lock in, its probably not the biggest competitor. Plain OpenOffice itself will be on the desktop.

Not only that, the the office suite that shows the most improvement maybe be coming to Windows with the release of KDE 4.0, KOffice, which supports ODF standard formats. And of course, like OpenOffice, KOffice, will be free.

Vivek Ravindran :

Joe - you are confusing enterprise lvel 24/7 support with consumer support - MS does provide 24 by 7 support. Speak to a Premier services representative from MS before making sweeping generalizations.

Brian :

Chips, I agree with your office competition view. I've often thought that of all Google's cool ideas, a web-based office suite was a pitiful alternative to a locally running copy of OpenOffice.org.
It seems to me that Google mail and other web-based tools have enough formatting and web presence for most people.
I find that the current OpenOffice.org 2.X or later is a functionally sufficient suite that can replace MS Office on Windows, extend its reach to Linux, and offer more reliability and a more consistent style hierarchy interface (like MS Word 2.0 promised, but never quite fully delivered). And I find that OpenOffice.org's price tag (nada, except for disk space and RAM) means that it surpasses Google's free but crippled (by comparison) web office offering. OpenOffice.org seems to find the sweet spot.
Of course, Google may have some strategy that I don't see right now...

Brown :

This article seems poorly constructed and lacking some professionalism when it comes to critiquing.

Joe does make several good points, ie addressing questions 1, 2, 9, and 10.

MS's points he simply shrugged off, such as 3, 4, 5 (he challenged the definition of "power user," which is good, but he still did not properly address the actual intent that MS was making).

In Joe's attempt to debunk the FUD's by asking more (often times rather baseless and not-well-thought-out) questions rather than challenging MS's point by by using more concrete and analytical deductions, this article could have been more stronger for readers to make their own conclusions in a well-informed manner.

I felt that this article was more of diverting attention to funny cracking of jokes and finger pointing rather than addressing how MS's 10 points would be FUD's. If there's a need to make more funny jokes about MS, I think there's already a book out there that sarcastically describes all the ills in MS.

Overall, nothing informative or thought provoking about this article. I'm neither for nor against either companies so I'm hopefully conveying an unbiased tone.

PS. I love this one, "How is the cost greater? Microsoft generalizes with no supporting data." Joe, you're a smart man. If you are truly computer savvy, I'm sure you can reason it out without data, including other well-informed and educated readers about what sort of resources are necessary if Google Apps were widely used, regardless of whether Google Apps reached MS's market level in users or not. You're ducking the issue. You're not even trying to expound why it is an FUD.

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