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August 4, 2009 2:46 PM

Tablet PC Could Create New Market for Windows 7



Whether or not you asked for it, the era of the tablet PC could very well be upon us.

Following industry-wide rumors that Apple plans on releasing a tablet computer later in 2009, Wired is now reporting via "a well-connected industry executive" that Dell and Intel "are collaborating on a touch-screen tablet due for release next year." All this comes on the heels of Amazon's ever-expanding Kindle line of eReaders, particularly the large-screen Kindle DX, which Jeff Bezos trumpets as capable of displaying business documents in addition to eBooks.

If companies such as Dell and Intel are entering the tablet PC market, can Microsoft be far behind? Of course not. If a May 2009 report by research firm DisplaySearch proves correct, and the touch-screen market is on the verge of tripling from $3.6 billion to $9 billion over the next six years, it's virtually a sure thing that Microsoft will want a piece of that action.

The upcoming Windows 7 would be the logical choice of operating system for Microsoft to push for any hypothetical (or not-so-hypothetical) tablet PC. Indeed, a recent post on the Windows Team blog indicates that touch capabilities are being integrated into Windows 7. To wit:

"Windows Touch and multi-touch features provide a natural, intuitive way for users to interact with PCs. Companies such as Roxio, Corel and Cegid are all enabling Windows Touch in their applications."

So I asked Microsoft whether the Windows 7 multitouch capabilities indicated that it would run as the OS for future tablet PCs from OEMs, and received the standard-issue response from a spokesperson: "Microsoft has no additional information to share as we do not comment on rumors or speculation."

Well, that wasn't a denial.

The widespread release of tablet PCs - priced at $800, let's say - would fit in neatly with Microsoft CEO Steve Ballmer's prediction, made during his company's Financial Analyst Meeting on July 30, that PC manufacturers will begin rolling out devices that match netbooks' ultra-portability while raising their price-point by a few hundred dollars.

"When a customer says, 'We want a netbook with a bigger screen, we'll say, 'Here's an ultrathin,'" Ballmer said. "We want people to be able to get the advantages of lightweight performance and to spend more money with us."

In the sort term, that means ultrathin PCs along the lines of Dell's Adamo, albeit without that laptop's higher-end processing power. Heading into 2010 and beyond, however, a series of tablet PCs by Dell and other manufacturers could continue to fulfill that mission of flooding the market with higher-priced devices that also, not-so-coincidentally, have enough juice under the proverbial hood to power more expensive versions of Windows 7.

Granted, this is pure speculation - but it also represents one possible strategy for both Microsoft and PC manufacturers to regain their revenue in a post-recessionary environment, while weaning the public off netbooks that have provided a short-term boost in sales but lower margins in the long run.

A tablet PC would provide a fair number of uses - reading eBooks, watching movies or TV shows, surfing the Web, even manipulating photographs. But without a hard keyboard for typing e-mails, IMs or longer business documents, I'm wondering just how much utility tablets will ultimately present to the community. What do you think?

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Comments (4)

Mike :

"But without a hard keyboard for typing e-mails, IMs or longer business documents, I'm wondering just how much utility tablets will ultimately present to the community. What do you think?"

Well the solution for the last 8 years of Tablets has been to have a convertible or plug/dock to a USB keyboard. IT columnists are very hung up on typing because that's what they do for a living. Other people have more expansive ideas of what a PC can be used for.

Chips B Malroy :

Yes, Tablent could create a new market for Microsoft Nick.

Really it could.

Really really.

True innovation it is. Touchscreen that is.

Nick a quick question here for you and eweek. Have you never been to a CASINO in the USA in the last 20 years???????????????

Some folks don't. because of religion, or other reasons. But Nick, and eweek, and as I told Joe (who never cared) touchscreen has been on casino slots/video poker/21 fpr 20 years appox. Its NOT innovation. GET IT!

Talbet is just another form factor for touchscreen. More marketing.

MS is on the decline, as such eweek needs to rethink its approach to news.

Michael :

What do I think? As someone who has just purchase a Netbook (Samsung NC10) I think voice activated computers with touch panels will be the way forward - eventually. Could a iPhone touch interface be incorporated into a Netbook? I don't see why not. That, married to a sturdy, robust machine would be ideal. It's the problem with tablets, are they secure? The days of a traditional PC are almost over outside of a pure office environment. More people work outside an office than inside - I work in sales, do I take my old laptop out with me? Or do I use my iPhone to show my presentations on? Even better my new Samsung with its USB ports.

The problem that now exists is that I've just paid £288 for a computer. Do you really expect me to pay £600 again for a computer? Ever?

What the netbook revelation has taught the average Joe is that we don't need Windows Vista or 7. We need small, powerful and flexible devices that work how we want them to and where we want them to.

Microsoft Office for £100? Google has a free version on the web. Windows 7? My XP is working just fine thank you very much.

The next generation of kids have been brought up with freeware - they don't buy songs on iTunes, they stream them for free from the web. In fact everything is done on the web - and everyone I know uses Chrome as their browser. IE8 is the biggest pile I've ever seen, I've never known a browser to be so slow.

Microsoft, keep hanging on to the fact that people will come back to their desks - only don't wait up, we might not be back for a while!

Michael, London
(Written and spell checked using Google Docs, which is free by the way, and doesn't need an optical drive to install it....)

Building a tablet using Windows 7 will be easier because it uses less system resources than Vista. They need to build a single screen version of the Courier to compete with all the other tablets coming out.

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