Windows Smartphone Market Share Tumbled After Mobile 6.5 Release
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On March 10, analytics company ComScore published its latest statistics on smartphone operating systems in the United States. Its report, which covered the three-month period between October and January, contained some good news for three companies: Research In Motion (makers of the BlackBerry), which rose 1.7 percent to take 43 percent market share; Apple, which rose 0.3 percent for 25.1 percent market share; and Google, which rose 4.3 percent for 7.1 percent of the pie. By contrast, two companies posted miserable figures. Palm fell during that period by 2.1 percent, thudding down to an overall 5.7 percent market share. And Microsoft tumbled 4 percent, dipping from a 19.7 percent market share in October 2009 to 15.7 percent by January. Windows Mobile 6.5, released in October 2009, was supposed to be a sort of placeholder, retaining Microsoft's market share in the smartphone space until Windows Phone 7 Series could hit the market. Windows Mobile 6.5's interface was supposed to be leaner and meaner, the functionality more robust thanks to the introduction of Windows Marketplace for Mobile, the company's entry in the mobile-applications arena. But people obviously didn't gravitate toward the offering in the way that Microsoft had hoped. But now Microsoft finds itself in a bit of a quandary. Devices in the Windows Phone 7 Series will be released sometime near the end of 2010, which is months away. In the meantime, Microsoft has indicated that previously built Windows Mobile applications will not run on its new operating system, while rumors are circulating that even the new-and-nifty HTC HD2 running Windows Mobile 6.5 won't be upgradable to Phone 7. That lack of an upgrade path, combined with the delay in new devices coming onto the market, could prophesy a continued slide in Microsoft's smartphone market share for the balance of the year. Who wins in that situation? While Apple and RIM experienced relatively small gains, Google Android rose precipitously--doubtlessly nipping away a chunk of Palm and Microsoft's respective market shares in the process. If that rise continues, Microsoft could launch Windows Phone 7 Series and immediately find itself in a tooth-and-nail battle to hold its third-place position. Since people seem to be obviously shying away from Windows Mobile 6.5 (which rumors suggest will eventually be rebranded, along with the rest of the Mobile franchise, as "Windows Phone Classic"), the pressure only increases on Windows Phone 7 to be a hit among both businesses and consumers. What I'm interested in hearing from you is, Why do you think Microsoft experienced that 4 percent decline, despite the push behind Mobile 6.5? |


Comments (5)
"Why do you think Microsoft experienced that 4 percent decline, despite the push behind Mobile 6.5?"
People ran out of paperclips? (to reset their Windows Mobile phones)
Posted by fastoy | March 12, 2010 6:28 PM
It's the "Osborne Effect". The announcement of the next product kills the current product. Obviously Microsoft made a calculated decision that would likely sacrifice Windows Mobile 6.x, to benefit Windows Phone 7 Series.
However, I think the strategy will fail. The enterprise market is rushing to port its apps to Android. Even though it's the consumer market that Microsoft is now aiming for, it has upset the developer community, and cost it the mobile business market.
Posted by Karen Tenterfield | March 13, 2010 4:58 AM
The american market is trending to capacitive from resistive screens.Thus the emergence of Android devices on the Verizon Sprint and Tmobile networkks adds to the choice for consumers who want a touch screen.
The HD2 will make its debut shortly on Tmobile. and has a capacitive screen , one of the first for the windows mobile platform.
Palm devices were in past years sold on all carriers but had resistive screens.Only last year did palm sell a smart phone with a capacitive screen and only on Sprint.
Blackberry devices did not have resistive touch screens ,they focused on a different market.The Storm2 has also helped.
Posted by aul Kelly | March 14, 2010 2:02 PM
Overall the phone market is way too competitive and fast moving for a typical build it, ignore it, fix it quick Microsoft type product. Never used one why would you need a paper clip to reset it?? Ctr-Alt-Del not an option??
Posted by breezy | March 15, 2010 8:08 PM
I use a toshiba tg01. IF you have not heard of it google it. Amazing phone. Traded up after I reliquished my otherwise good HTC hero running android. The android is not as good for exchange and full desktop browsing experience. NOthing I have seen beats skyfire on the WIndow mobile 6 platform.
And honestly I prefer accuracy to hype. Android keyboard and its predictive text did my head in.
MSFT needs to update the market place. NOw that it works well, I am quite happy with my phone. Great price for the features , much cheaper than iphone yet runs 1GHZ.
London UK
Posted by LOndoner | April 5, 2010 10:09 PM