eWeek Microsoft Watch
Advertisement
Advertisement

Marketing Archive

July 18, 2011

Monday, July 18, 2011 2:44 PM/CST

Microsoft Might Be Thinking Beyond Facebook

Microsoft could be thinking of a social-networking presence beyond Facebook, at least according to some odd Web maneuvers it's made.

March 11, 2010

Thursday, March 11, 2010 4:43 PM/CST

Bill Gates No Longer World's Richest Man, Says Forbes

Bill Gates is no longer the world's richest man, according to the 2010 Forbes list of the world's billionaires, which puts the former Microsoft CEO in second place behind Mexican tycoon Carlos Slim Helu. The difference between the two men is not substantial by billionaire standards, though, and Gates publicly seems more concerned about his philanthropy work.

January 21, 2010

Thursday, January 21, 2010 1:07 PM/CST

Bill Gates Launches Gates Notes Website

Soon after launching a Twitter feed and restarting his Facebook site, former Microsoft CEO Bill Gates used both social media platforms to announce Gates Notes, a Website devoted to exploring, among other things, his philanthropic endeavors and current areas of intellectual exploration. The site chooses to focus on philanthropy, with little mention of any business endeavors or Microsoft.

August 26, 2009

Wednesday, August 26, 2009 11:35 AM/CST

Microsoft's Marketing Snafu Is a Black and White Issue

Microsoft apologized for switching the race of a character in a marketing image on its Polish Web site. In addition to the fallout over a poor Photoshop job, Microsoft also finds itself the target of the Free Software Foundation, which has launched a campaign portraying Windows 7 as a threat to businesses.

August 11, 2009

Tuesday, August 11, 2009 3:32 PM/CST

Microsoft Zune HD Prices (Sorta) Revealed by Amazon.com

Microsoft's Zune HD device will follow in the footsteps of Apple's iPod Touch, with a touch-screen and video capability. However, Microsoft is betting that the device's lower price point, recently leaked on Amazon.com, will give it enough of an advantage to take share away from the market leader. Microsoft has already trumpeted success in its "Laptop Hunter" ads that tout the relative inexpensiveness of Windows PCs compared with Macs.

July 28, 2009

Tuesday, July 28, 2009 1:29 PM/CST

Microsoft Will Gamble Big on Retail Stores

Yes, Microsoft is serious about this. A retail foray requires an infrastructure commitment that suggests Microsoft will make a sustained effort to penetrate the market.

July 27, 2009

Monday, July 27, 2009 10:39 AM/CST

Microsoft Pulls Its Punch on Laptop Hunter Ads

Despite signs that its "Laptop Hunter" ad campaign could be having a positive effect, Microsoft decided to edit the ads after Apple complained that the TV spots did not accurately reflect pricing for Macs. The ad campaign plays on customers' concerns about the relative price of Macs versus PCs in a recessionary environment, and is part of Microsoft's more aggressive stance against Apple and other competitors as it seeks to solidify or gain market share.

April 30, 2009

Thursday, April 30, 2009 3:09 PM/CST

Thank You and Goodbye

Commentary. The recession has caused many casualties. Good companies are gone, and talented people are jobless. I've written about many of these casualties. There is just one more story to tell....

Thursday, April 30, 2009 1:51 PM/CST

Talking About Windows 7

News Analysis. Microsoft is smartly using April 30's Windows 7 Release Candidate release to MSDN and TechNet to prelaunch the new operating system....

April 27, 2009

Monday, April 27, 2009 6:26 PM/CST

Don't Count Microsoft Out Just Yet

News Analysis. Has Microsoft heard of May sweeps, that time of year when TV networks air their best shows? Sweeps are coming to Microsoft software, some a bit early....

RSS Syndication

Advertisement
Advertisement
Microsoft Watch     Contact Us | Advertise | Site Map
Ziff Davis Enterprise