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Marketing Archive

April 30, 2009

Thursday, April 30, 2009 3:09 PM/CST

Thank You and Goodbye

Commentary. The recession has caused many casualties. Good companies are gone, and talented people are jobless. I've written about many of these casualties. There is just one more story to tell....

Thursday, April 30, 2009 1:51 PM/CST

Talking About Windows 7

News Analysis. Microsoft is smartly using April 30's Windows 7 Release Candidate release to MSDN and TechNet to prelaunch the new operating system....

April 27, 2009

Monday, April 27, 2009 6:26 PM/CST

Don't Count Microsoft Out Just Yet

News Analysis. Has Microsoft heard of May sweeps, that time of year when TV networks air their best shows? Sweeps are coming to Microsoft software, some a bit early....

April 16, 2009

Thursday, April 16, 2009 8:10 PM/CST

I'm Lovin' These UK 'I'm a PC' Ads

News Commentary. Eight-and-a-half-year-old Danni has got character. Suddenly, I feel how flat is my personality—as in, gulp, being American....

April 12, 2009

Sunday, April 12, 2009 12:25 PM/CST

Microsoft Fry's Apple

News Commentary. What does it mean when the Windows PC section of a Fry's Electronics looks like an Apple Store?...

April 10, 2009

Friday, April 10, 2009 5:52 PM/CST

Microsoft Ads Don't Attack Mac Pricing

News Commentary. Mac defenders and even some Microsoft supporters are wrong to think so....

April 9, 2009

Thursday, April 09, 2009 7:08 PM/CST

'I'm a PC' Goes Mother and Son Shopping

News Analysis. What's worse than showing a Mac to an 11-year-old male PC shopper? A pink Sony VAIO....

April 8, 2009

Wednesday, April 08, 2009 8:07 PM/CST

Is New iTunes Pricing Another Apple Tax?

Yesterday, Apple jacked up iTunes music prices—wa-a-a-y up—compared to AmazonMP3 but less so than Zune Marketplace. There is no better time than now for some value music marketing and pricing from Microsoft....

April 6, 2009

Monday, April 06, 2009 2:17 AM/CST

How I Came to Get a PC and Not a Mac

News Commentary. Microsoft's "Laptop Hunters" commercials have generated lots of Mac vs. Windows PC debate. Surely there can't be enough, so I'd like to generate even more. Quite unexpectedly, I'm a PC....

April 5, 2009

Sunday, April 05, 2009 12:07 AM/CST

'I'm a PC Because I'm Really Picky'

News Commentary. The second Microsoft commercial in the "Laptop Hunters" series isn't as good as the first—and it feels more contrived. The tipoff is when protagonist Giampaolo talks about Macs....

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