The one thing missing from the ad is a close-up of the phone display. Oh wait, I forgot, there's nothing there to show.

It just seemed so yesterday what they were doing? I think the problem is MS limiting it to live services and ignoring social networking. Big mistake.

i agree, this is a good ad and the comcast commercials are pretty good, too.

If I was marketing a toy solely for entertainment purposes, it would be a great commercial. This was obviously not aimed at business.

"Gasp, could it be that Microsoft can make up with marketing what Windows Mobile lacks in technology?"

You mean technology like cut and paste, turn by turn voice GPS navigation and multi-tasking?

Oh I forgot, thats the iPhone.

You're right, Joe. If there's market share for M$ to gain, they've got to advertise heavily and start delivering the latest WM a lot faster. Until they do at least on par with Apple, M$ doesn't have much of a chance, but I'm hoping this marketing campaign at least shows they're starting to get it (marketing). Now, let's see in about six months what consumers think about WM6.5, which will tell us whether WM7 has a chance at being relevant.

Start
Stop
Forget

I have to say I hate the Comcast commercial. At first I thought it was interesting but wasn’t quite sure. The tune was kind of catchy and it visually stood out? Now that I’ve had to watch it 5-8 times every evening since it launched (can you say “overexposed”?) I’ve decided it’s different and certainly stands out but in the end it’s bad marketing.

What is the real message? Comcast Town? Do you really want to have to rely on Comcast for everything in your life?

Who is the audience? What segment are they targeting? They seem to be all over the place.

But what decided it for me in the end is the fact it’s a brand building ad with no real call to action and that just doesn’t make sense to me in this kind of economic climate. People aren’t looking for feature diarrhea, they’re looking for value. People are realizing they’re spending a ton of money on their cable bill and starting to cut back. How many articles have you seen in the last month alone about how you can reduce or eliminate your cable bill and get plenty of entertainment for free online at sites like Hulu.com?

Perhaps Microsoft was annoyed at the Comcast ads. After all, Comcast moved into first place for most annoying ad when repeated over and over. And so, their phone / cloud ad is their way to tell the world, "You'll think OUR ads suck after only watching them ONCE! Take THAT, Comcast!"

And I wonder which CEO inspired the phone throw against the side of the building? Maybe a chair-throwing Monkey Boy? Is destructively throwing phones against concrete buildings the norm these days among the target market that uses Windows?

Or are Windows Mobile phones really that awful?

"Microsoft Phones! They're all Rage! Er... I mean THE Rage. All THE Rage!"

Sorry, but spoiled brats destroying their phones don't impress me. Waxing eloquently about taking showers with your clothes on doesn't impress me.

Being able to throw away hundreds of millions of dollars on this kind of slop does impress me. The people behind them don't impress me, but their ability to throw away vast sums of money in today's economy and still keep Bill Gates as the richest person on Forbes' list is quite impressive.

Tell ya what:

I just want a phone that you pick up and make a phone call.

Please, spare me the whackadoodle "features" and other silliness.

I want a phone that I can get a grip on, not some slippery damn little thing with all the buttons that get accidentally pushed when it gets picked up to answer.

I want a dial that isn't so small that you can only push the keys with a fingernail.

It's a TELEPHONE for pete's sake, not a multi-purpose gee-gaw thingy!

Guy throwing phone... only a device itself makes me angry enough to want to break a device, hence, if they are advertising Windows Mobile phones, what is it about the phone that makes you want to smash it. Why are you advertising a phone that might make me angry enough at it to want to break it?

Caption@1:04: 'Start having choices'... ummm, doesn't Windows Mobile already offer choices?

1:08-1:13 what does this have to do with cell phones?!?

My reaction: nothing that makes me want to buy what they are selling

meh....

They'd be better off if they developed a competitive product with features people want.... THEN START THE MARKETING DELUGE.

I use WinMo 6.1.... works fine, but RIM and Apple's interfaces make it look like crud. Besides that the days of stylus operation are over. 6.5 is a step in the right direction, but 7 had better be tits. Otherwise Microsoft should just let the folks who got it right do the Mobile phone thing. I'll be looking for a new phone soon, and It won't be an iPhone because AT&T sucks more ass than Goblin on a donkey farm. The storm looks okay, but I'd much rather have a samsung Omnia running winmo 6.5.... no such configuration as of yet. So I'm stuck in wait mode.

Hi CC.Torment
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You just cant leave it alone can you? Shown up with your vulgar potty mouth on previous threads, youve come back for another little dig.
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I hope you dont mind if I censor some of your words, lets have a look at your post which I presume you made because you thought people would be interested in what you say:
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Quote "but 7 had better be t#ts"
Quote "Phone because AT&T sucks more a## than Goblin on a donkey farm"
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I must have really got to you eh? You couldnt really challenge me in the other thread could you, so just like the child you are, you run off into a corner and whisper your insults under your breath. I think thats another link for me here.
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Do you really believe anyone takes you seriously? Except for the new handles that conveniently pop up every now and again to agree with what you say, they are the only people who do, and agreeing with your own sock puppets doesnt really count as someone on your side, does it?
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Thanks for the chuckle. Keep it up.

Wow Goblin.

For a Jackass you're such a woman.

Why should I give it up when it so obviously get's a rise out of you?

Haven't you learned not to feed the troll by now?

@CC.Torment :
meh....

They'd be better off if they developed a competitive product with features people want.... THEN START THE MARKETING DELUGE.
____________________________________________

You know that's not how it works. You need dollars rolling in to support new product releases. You don't get extra revenue without advertising. Even if you have to make crap look good. Not that winmo is crap. It's just nowhere near as "fun" as those commercials pretend. Personally I'm hoping for Windows mobile success because it plugs right into Exchange's mobile device management platform. Without a means to push security policy to mobile phones my company would have to invest thousands into Blackberry. And another freaking server for me to manage.

I'm not impressed with the Microsoft ad. It's okay - I guess it should appeal to younger audiences. But I seriously doubt that any Microsoft campaign will increase marketshare for WinMo phones. They have to deliver the goods after the ads attract attention. And the fact is, WinMo has a third-rate interface that lacks any kind of appeal. There are too many competitors, too many better choices for consumers.

I don't have a smartphone yet. I have my eye on the iPhone, BlackBerry, Palm Pre, and Android. I will choose any one of these over a WinMo phone. You can bet most consumers feel the same way.

@Richard

EXACTLY.

Ghosty doesn't realize that all of this marketing buzz actually puts MS in a bad position. That much hype for a boring antiquated interface is just going to make marketing the next thing that much harder.

I mean are the mobile synch features with windows live even past beta yet?

@Ghostdizzle.

We use Crackberry enterprise server here. Provisioning phones and pushing out security policy is about as painless and seamless as you can get. Plus RIM support is best in class. Provisioning phones for active sync can be a chore. I feel for you if you have a large number of mobile devices.

@CC.Torment
Quote "Haven't you learned not to feed the troll by now?"
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I think you do yourself a dis-service, I dont believe you a troll at all.
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I believe you were a person who came here to try and make people buy into their point of view. When you failed to became abusive and created a few sockpuppets to back yourself up.
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and I also ask you to consider, are you sure its you who have got a rise out of me? It wasnt me being vulgar, or getting annoyed with Philosopher was it?
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Ill leave it there CC.Torment, but please dont call yourself a troll. I dont for one minute believe you are.
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Quote CC.Torment "For a Jackass you're such a woman."
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Is that a compliment or an insult? Can you please clear that up?

Translation from my Russian brethrens

vedbressus Says :
@Joe :
Good writing. I hope one day I see something similar, and in his blog ...

appoigCruigo Says :
@not sure, Joe i think :
Your site in the opera is not the adjustment is shown as well, all excellent! spasibki you for your clever ideas!

@Gobbles.

what's to understand Goblin? I think you're a bitch.

Jesus did you really need me to spell that out for you?

And yes I am a troll. Proud of it too. Why do you care what I say anyways? I think you like these silly internerd argumets.

Go get laid... Oh wait. Nevermind. Most Linux advocates haven't seen a female sex organ since the day they came outta one.

CC.Torment :wrote

"Most Linux advocates haven't seen a female sex organ since the day they came outta one."
-------------------------------------------------

Why even be concerned with Linux and its users and advocates? Linux (as a desktop) isn't a threat to Microsoft...yet.
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Open source programs like Open Office is something that MSFT needs to be concerned with...Linux isn't a concern on the desktop....yet.
_____

On the server part...Linux already won the battle.

Quote Ralph "Why even be concerned with Linux and its users and advocates? Linux (as a desktop) isn't a threat to Microsoft...yet."
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I dont think they are concerned in anything but being as vulgar as possible (since they cant think of any benefits of Windows over Linux)
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Quote "Open source programs like Open Office is something that MSFT needs to be concerned with...Linux isn't a concern on the desktop....yet."
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Id agree, and I dont think Linux as a platform is the threat, it more of Linux as a concept that is. (IMO) Linux/Alternatives represent the idea that you dont have to see a Microsoft logo on a software product anymore.
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In terms of threats, I believe Wine is. Look at potential it has to take away from Windows the one thing its able to claim - A mainstream software library with "household name" software titles.
Wine gives any alternatives user the ability to pick and choose exactly what products they want to use, and without having to be concerned about paying for and upgrading a Windows system, whilst running the packages of their choice (IMO) under a tighter and more secure OS.
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Open Office is already seeing mainstream acceptance, the French police are already experiencing the benefits of FOSS and after the success we've seen with Firefox, I think it a matter of time before Open Office gets the general exceptance that FF has.
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I am still of the opinion that MS will target Wine this year.

@Richard

At the present time, this is certainly the case, but that's the whole point of marketing. M$ appears to be well on its way to making WinMo very consumer friendly and centric. However, they do need to pick up the pace of development and releases.

@Ralph :

Actually Ralph I could give a flip.

I was just trying to get Gobbys panties in a twist. I have no problem with Linux nor do I care who wins the so called desktop wars.

I just hate evangelists.

Re: "I just hate evangelists"

Why? Goblin (not Gobbles nor Gobby) knows how to be polite, and always refrains from petty name-calling. What's to hate?

Hi Philosopher!
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I refrained from answering them, because as regular readers here will see (from when CC.Torment first started to post) the comment of "I have no problem with Linux nor do I care who wins the so called desktop wars" is not really true.
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I think its blatantly obvious what CC.Torment thinks in relation to peoples IT choices, however its not my place to comment on CC.Torments posting style (or lack of) since Im confidence others have already drawn their own conclusions.

Hey it's the Windows 95 "start" ad campaign warmed up from the dead, and hey the phones are almost as dead as 95.

There is only one phone I've ever wanted to throw against a wall, and that was a Windows Mobile device, I only used it for a month, and never again.

Hey it's the Windows 95 "start" ad campaign warmed up from the dead, and hey the phones are almost as dead as 95.

There is only one phone I've ever wanted to throw against a wall, and that was a Windows Mobile device, I only used it for a month, and never again.