Microsoft-Novell Deal Bags Renault
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News Brief. Pass the tissues. The moment is so touching. Microsoft and Novell have adopted Renault. |
This afternoon, the companies announced that Microsoft would provide to Renault "1,000 certificates for priority support subscriptions to SUSE Linux Enterprise Server," according to a press release.
Apparently, Renault is consolidating its Linux distributions to SUSE, and there is a virtualization angle.
I've got the flu today, which means crankier-than-normal cynicism. So, what if the end result of the Microsoft-Novell deal is this: one viable Linux competitor in the enterprise. After all, Microsoft has struggled to compete with Linux, because it's as much ideology as software for which there is no major competitor. Microsoft knows how to compete against companies. Linux apparitions give Microsoft CEO Steve Ballmer ulcers, methinks.
What if interoperability licensing agreements like the one with Novell are a new twist on the embrace, extend and extinguish strategy? The goal could be to consolidate the market around one or two major enterprise Linux distributors and marginalize the rest. When there is one major enterprise Linux competitor, Microsoft can try to extinguish it. Advice to Novell: Be careful of the friends you make.
I've got to wonder. Is French automaker Renault running SUSE directly on the hardware or virtualized on Windows Server? Virtualization in context of the Novell agreement would be yet another way to embrace, extend and extinguish Linux in the enterprise.
Interoperability should be about speaking a common language. The licensing agreement doesn't obligate Microsoft to learn Linux, so to speak (no pun intended). There is plenty of translation but with the biggest benefits going to Microsoft.
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Comments (8)
Excusez-moi
"embrace, extend and extinguish strategy?" Perhaps but now it's more difficult
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Enough for now
Posted by Marco | January 30, 2008 6:04 PM
Joe, you are reading too much into it, its all about choice.
Posted by Andre Da Costa | January 30, 2008 8:24 PM
Re:
What if this is a new twist on Embrace Extend Extinguish. The goal could be to consolidate the market around one or two major enterprise Linux distributors and marginalize the rest
------------------------------
It's interesting to think about this as an EXX strategy. But I can't agree with the idea:
1) (Most) Linux organizations are always watching the fine print with Microsoft.
2) How can Linux be any more marginalized than it already is? sigh...
The only benefit I see for Microsoft in this agreement is "Linux insurance" and public image.
Posted by ZzarkLinux | January 30, 2008 8:56 PM
The windows desktop era is over (to the applause of many), MS must do what ever they can now to survive. A NOVELL life line is important to MS. NOVELL wrote software a decade ago that Microsoft needs to monitor, and secure their SaaS attempt.
Remember the MS Novell agreement was to not sue each other when patents were infringed, then MS forked over $550 million (for 5 years use)of patents... and Novell Paid MS 50 million...apparently NOVELL patents are worth more than MS patents.
_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-
Novell is Networking, they invented it, its their roots. They are good at it, NSS is far superior to any "platter splatter" MS has.
MS on the other hand is marketing, they write crappy software and you continue to buy it in hopes of the next version will fix your problems today... your caught in their cycle. ID-10-T.
Remember why most businesses bought computers? It was to gain the competitive edge...in a single company solution (OK monopoly) there is no completive edge opportunity.
Posted by Duke Nukem | January 30, 2008 10:45 PM
Renault uses SUSE directly. There was an announcement sometime ago that there where changing their desktops to Linux but i can't find it. In France there is a "movement" to change to Linux (the parliament, police, PSA group etc). It seems that France, at least in the public sector, wants to steer away from Microsoft. And who is to blame them except Microsoft of course. As for EXX danger i think that now companies are much more "wise" in dealing with Microsoft and don't forget that Novell is not the only company in the Linux ecosystem.
Posted by Dimitris | January 31, 2008 6:00 AM
Beside MS being a formidable sales org.,they insure hardware companies write drivers for their software and installing drivers is still a no brainer for MS windows users. This is an area the Linux community has yet to address effectively.
When they do address the hardware issues MS will be in deep trouble, in these recessionary times.
Posted by albertv | January 31, 2008 10:18 AM
Duke Nukem says:
Novell is Networking, they invented it, its their roots. They are good at it, NSS is far superior to any "platter splatter" MS has.
@Duke Nukem:
Well, not quite. Computer systems have been networked together for many years long before Novell. A friend and I added networked remote-accessed disks to the custom minicomputer operating system I developed... all back in 1980. And we weren't the first by any stretch of the imagination.
But yes, as you say, Novell pioneered networking for low-end PCs. And it's only fitting that they are now have Suse Linux. I found out in 1988 that it's as difficult to keep Unix systems from networking as it is to get DOS/Windows systems to network.
@Tom Berber:
It's me, renamed since my previous post at http://www.microsoft-watch.com/content/operating_systems/windows_seven_enough_already.html#comment-266750
Posted by Philosopher | January 31, 2008 1:38 PM
@Philosopher
Got it. Thanks!
Posted by Tom Berber | January 31, 2008 1:49 PM