Is Seven Renegade, Guerrilla Marketer or Fake?
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Over the weekend, there has been Microsoft enthusiast news and blog site buzz about a mysterious new blog about Vista successor Windows Seven. |
Anonymous blog "Shipping Seven: Random thoughts from somebody working on the next Windows OS" is supposed to be the insider's view about the new operating system's development.
Right now, the posts are quite benign, which suggests the blog could be:
- Fake, as in someone who really doesn't know anything about Windows Seven
- For real, as in someone working on the team who wants to promote Windows Seven but is starting out cautiously. It's a career ender to reveal trade secrets or even to violate a nondisclosure agreement for a product such as Windows.
- Marketing, as in a calculated and coordinated effort to generate some positive buzz around the Windows brand.
My suspicion: It's sanctioned or unsanctioned guerrilla marketing. Given that Steven Sinofsky, Microsoft's senior vice president of the Windows and Windows Live Engineering Group, is known for running a tight ship with no leaks, unsanctioned wouldn't surprise me.
Some advice for Microsoft: If this site is unsanctioned but real, don't shut it down. The most recent post is reason enough. The anonymous blogger gives a short history of Windows architectural changes, and he or she provides the most information about Vista. Microsoft, you need some good Windows evangelism right now, and an anonymous and seemingly insider blogger is a great way to generate buzz. If Seven provides some juicy details, people will subscribe to his or her feed, and enthusiast sites will report or blog every little feature.
Some kudos for Microsoft: If Seven is a sanctioned guerrilla marketer, he or she has been too long waiting to blog. Microsoft, you need to get some good leaks out there to generate buzz. Please, let's see more of this. Be aggressive, take marketing risks. A blog such as this is worth millions of dollars in advertising, if it delivers the goods (meaning details) and generates buzz.


Comments (26)
Interesting, I would say its a fake Joe, unless u have some kind of additional information from MS. As the post was by Soma, who used blogspot.com, which is owned by MARKMONITOR INC. using all google servers.
Now M$ might do this, as they did try to advertise Vi$ta on youtube, owned by Google, but that was more of an admission of failure that Soapbox (M$) is a failure. Normally Micro$oft uses windows live.com or msdn.com for its "blogs." Sadly, M$ chooses bloggers anymore, to tell people what it is up to. In this way, M$ can do whatever it pleases, and never make a real promise to deliver anything. So its obvious not a M$ blog, but could be one from someone within the company, as if unauthorwised by M$, they would not use a M$ hosting service, and be found out. Most likely, a fake.
I would say, that on the off chance this is a legit post, that Seven will be more of the same Vi$ta programming. It will still not be compatable with the majority of the XP programs out there, and DRM will still be the main ingredant in Seven, as it was in Vi$ta.
Posted by chips | January 13, 2008 4:11 PM
Using blogspot could either be a part of the coup (letting it look more like it's unsanctioned) or it's another sign for it being unsanctioned.
If it's unsanctioned, the blogger would be pretty dumb to use Microsoft's own system, where they could track him down easily, but use a system that belongs to one of the biggest competitors and doesn't risk being acquired by Microsoft. (Like Wordpress.com, for example, which could get acquired anytime.)
Posted by Sebastian | January 13, 2008 5:02 PM
Quote;
" Sebastian :
Using blogspot could either be a part of the coup (letting it look more like it's unsanctioned) or it's another sign for it being unsanctioned."
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Fake most likely, unsanctioned possible, MS not. Just look at their shills who post on this site, almost always they are so dumb as to use live.com hosts. MS is not, repeat, not innovative, especially when it comes to blogging.
Posted by chips | January 13, 2008 5:24 PM
@Joe :
Only you can construct a straw man argument from vaporware (Windows Seven).
Posted by n0neXn0ne | January 13, 2008 6:36 PM
The infidel Microsoft shall be destroyed! The bones of the evil George W Ballmer shall be strewn about to be picked clean by the vultures, amid much wailing and gnashing of teeth among his womenfolk! The heretics shall suffer under wave after wave of our loyal VCSY-suicide-bombers!
So there!
Posted by I-Man Al-Zawahiri | January 13, 2008 7:43 PM
i think i speak for everyone, when i say...
SHUTUP CHIPS! YOU'RE A MORON.
Posted by huh | January 13, 2008 8:38 PM
Joe, I think the fact that you post about it means it's fake and you're a means to draw attention to it - along with other Microsoft sanctioned bloggers and "analysts".
Posted by pffff | January 13, 2008 9:24 PM
"The heretics shall suffer under wave after wave of our loyal VCSY-suicide-bombers!"
Just make sure you're first to volunteer, portuno.
Posted by Paul | January 13, 2008 9:38 PM
I just want to note one more thing - it's amazing the amount of mistrust and pure hatred Microsoft has amassed over the years.
I've been trying to think of another company that even comes close to this and the only also-rans in this contest i can come up with are telephone companies like ATT, Verizon, Vodaphone, etc...
But even they generally just have the mistrust with some annoyance thrown in; not pure white-hot burning hatred.
Posted by pffff | January 13, 2008 9:39 PM
Joe, I take it at face value: a guy who's excited about what he's working on and interested in cutting through the bs to talk about it. I don't see that as guerilla marketing per se. Although I agree that the frank, non-evasive way it deals with past problems but still comes across as pumped about 7, is effective. Also that MSFT shouldn't go out of their way to shut it down. At least so far (and assuming the could, since it hasn't worked out for them with Mini-Microsoft).
Posted by Paul | January 13, 2008 10:14 PM
Interesting how i'm made out to be a villian when i've been a VCSY Shareholder who just happens to be outspoken about what Microsoft has done to our small company over the last eight years.
Microsoft is about to reap what it has sown, it's the will of God, i'm just a messenger.
Historians will be able to put a date on the demise of Microsoft. They will look back at the rise of SOA and the advancement of services made available to business architects and they will find a distinct extinction line for Microsoft on that subject and they will find an explosion of evolutionary trends for IBM
Read on:
http://messages.finance.yahoo.com/Stocks_%28A_to_Z%29/Stocks_M/threadview?m=tm&bn=12004&tid=1330318&mid=1330318&tof=3&rt=1&frt=1&off=1
Posted by I-Man | January 13, 2008 10:27 PM
Its not real, because he or she said they paid $80 for Vista Ultimate at the Microsoft Company Store. It actually cost $50, not $80.
Thats sign already its not real.
Posted by Andre Da Costa | January 13, 2008 10:52 PM
Quote;
Andre Da Costa :
"Its not real, because he or she said they paid $80 for Vista Ultimate at the Microsoft Company Store. It actually cost $50, not $80.
Thats sign already its not real."
----------------------------------------------------
We finially get it from a MS employee, who up to now, never admitted to being one. (shill) Mr Live.com how runs a website that is a M$ cheerleading site.
But at least we agree, its not real.
Posted by chips | January 13, 2008 11:53 PM
Becta advises on Microsoft Vista & Office 2007 for schools & colleges
http://www.publictechnology.net/modules.php?op=modload&name=News&file=article&sid=13659
Upgrading existing ICT systems to Microsoft Vista or Office 2007 is not recommended and mixed Windows-based operating environments should be avoided.
Posted by The Hand | January 14, 2008 12:36 AM
Final Conclusion - Vista Bites
http://www.profy.com/2008/01/11/vista-bites/
I would list 20 or 300 reasons why Vista sucks but it has been done already . The point I would like to make is, just how many times does one "mega" company have to screw up initial releases before we get fed up? As a personal nightmare story , let me relate my own experiences with Vista.
* Office 2007 - New PC loaded with Vista offered only the trial *whatever happened to actually getting Office?" and there was the learning curve / why such a departure?
* Vista discoverability - The thing runs so slow it is like using the Flock browser on a P3 machine, plus why does think people like heavy learning curves?
* PC Webcam - No dice! Incompatible with Vista / massive driver download.
* HP Scanner - Suffice it to say I no longer have this scanner.
* HP Deskjet - Another adventure in searching the Web for solutions, but it now works.
* Counterstrike Source - Good thing I have no time for first person shooters.
* FTP clients - After downloading 5 I finally got one to work.
* Sony Digital Camera - Still more time installing and uninstalling.
The list actually goes on and on, but it is fair to say that fully 80 percent of the hardware I tried to load failed on this brand new PC because of Vista conflicts . This says nothing of the dozens of online programs I have tried to install that are in conflict. Vista is quite frankly the most aggravating and frustrating OS I have ever worked with.
Posted by The Hand | January 14, 2008 12:40 AM
Hand: If you don't pay for a copy of Office, you don't get a copy of Office. It doesn't now and has never come as part of Windows. Some OEMs pre-install it, but you still pay for that.
Vista may suck in many ways, but listing 6 apps/drivers by other companies is hardly a reason to fault Microsoft.
Posted by Mike | January 14, 2008 4:55 AM
All right, all right. I will admit it. I am only here to beef up stock prices. VCSY is so great. Buy it. It will make you more money than Google ever could! Verizon. Just love it. C'mon guys, BUY THE STOCK!!!!!!! VCSY!!!! VCSY!!!! VCSY!!!! If i put all sorts of good wonderful gobs of sugary goodness all over about VCSY, it will give positive results in searches too! The more I type VCSY the better!!!!
Posted by I-Man | January 14, 2008 11:02 AM
I-Man! Take your CRAP and your stupid links and put them where the sun don't shine. We know what you are up to. Trying to prop up your stock portfolio. Well this is not the place for it. Please go away. Please leave. Nobody wants your stupid blathering posts on every article here at Microsoft Watch. PLEASE STOP! IT IS IRRITATING!
Posted by Bob Maine | January 14, 2008 11:07 AM
For more info, Eric Traut's presentation on Microsoft's approach to virtualization and Windows 7 can be found at the Association for Computing Machinery at the University of Illinois' website:
http://www.acm.uiuc.edu/conference/2007/
Follow the "videos" link. It's a very good presentation - if you are "into" operating systems and such. The guy is clearly an engineer -- not a marketer.
Posted by Karl | January 14, 2008 12:06 PM
Think we about exstausted the FAKE windows seven blog news.
So here is some really important news about MS;
EU launches new Microsoft probe
European Commission said it is opening two formal inquiries
http://www.msnbc.msn.com/id/22648570/
highlights from the article;
"The European Commission opened two formal probes
The first new probe — triggered by a complaint from Norway’s Opera Software ASA — will look at whether Microsoft illegally gives away its Internet Explorer browser for free with Windows. Opera had called on the EU to strip Internet Explorer out of Windows or carry alternative browsers.
The investigation will check also if “new proprietary technologies” held other browsers back by not following open Internet standards. Regulators said they had also received allegations that Microsoft had also illegally packaged desktop search and Windows Live to its operating system.
The second investigation will examine whether Microsoft withheld information from companies that wanted to make products compatible with its software — including Office word processing, spreadsheet and office management tools, some server products and Microsoft’s push into the Internet under the name of the .NET framework.
The EU said it will also look at whether Office Open XML — used by governments and large corporations to store older documents — “is sufficiently interoperable with competitors’ products.”
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MS has gotten away with this type of behavior for so long, and has forgotten the old maxim; "what you do will come back to you." Bottom Line, long term prospect, sell MS.
There is no way MS can live without all the lockin. Or will MS become a better company with a better more competative product, once they can get past making lockinware, and actually spend more time on making the product itself better?
Posted by chips | January 14, 2008 4:02 PM
I doubt that it's fake, but I don't even think that it's positive at all...
Most of his posts include how almost every previous Windows product has been broken in one way or another...he even goes as far as explaining that no one outside of Microsoft likes their smartphone simply because the OS is bad and broken...
Posted by uluckyday | January 14, 2008 5:05 PM
Doh. So this is an anonymous blog? At first I thought "Soma" was "S. Somasegar" of the Developer Division at Microsoft :-)
Posted by Vishal Rao | January 15, 2008 4:37 AM
+1 on the Sony Fiasco ... Super Disk drivers for Vista? NON-EXISTENT ... Sony's answer? Buy a new camera. HAH. So I will, and it WON'T be a Sony!!!!
Posted by Curmudgeon | January 17, 2008 10:40 AM
First Windows 7 names to replace 'Premium' and 'Basic' with cover shots - from the 'unofficial' - box team blog - I'm so-far-away and behind a steel tipped fence with two dogs and poor don't sue me Microsoft leaker.
http://tinyurl.com/2xc3ke
*And I wouldn't be SO DUMB as to use live Spaces ... Ha!
Posted by ChillerBaggins | January 23, 2008 5:14 PM
A very interesting web blog and a good read. I particularly like the advice on deleting a user profile (after backing up your personal files of course)and recreating it rather than reformating a computer after you start experiencing errors from too many uninstalls and installs and other such registry changes. That is solid advice for the home users getting errors who think they need to call a repair person to reformat it for them or have been told that by a repair person.
In all it's a great website, and whether or not it's an insider doesn't really matter to me. It's an intelligent person who doesn't talk down to people and seems to know what they are talking about, and that's something that I will visit regularly.
Posted by Billy | January 25, 2008 4:38 PM
pfff: The "pure white burning hatred" comes from the fact that these people are frustrated. They just can't come to grips with the fact that MS is here to stay. It will never go away and it will never be broken up, just as it will never be perfect either. It it what it is -- a perfect example of how to provide an average product while marketing yourself as a mega product. Face it -- if IBM had a brain in the '80s and wasn't stuck on the idea that the PC would never be more than a versatile game console, there would be no MS. What do you think would have happened if Bill & company had tried to write a mainframe OS?
Posted by Schultz | January 29, 2008 1:13 PM