Microsoft will unveil next week technology designed to integrate its Dynamics CRM application with its Dynamics GP Great Plains ERP applications.

Microsoft will make the announcement at next week's Microsoft Convergence conference, its annual event for Microsoft Business Solutions customers. This year's Convergence will be in Dallas.

As part of the rollout of the new integration technology, Microsoft will be extending its newly minted "People-Ready" branding campaign to its business applications.

Microsoft took the wraps off its $500 million People-Ready sales and marketing campaign last week in New York. The campaign, which is focused around building demand for Microsoft's next-generation Windows and Office applications, is aimed squarely at IBM.

Satya Nadella, Microsoft Business Solutions corporate vice president, outlined the company's Convergence plans on his blog.

"You have sales people living in Outlook and still getting to the price list from GP and a Finance Manager using the GP SharePoint portal can get at pipeline data for forecasting and other functions," Nadella said.

"We are going to be releasing the integration between GP and CRM at Convergence next week and this will set the standard for real seamless integration even at the user experience level," he added.

Nadella emphasized that the new ERP-CRM integration technology is part of Microsoft Business Solutions' Project Green Wave 1 strategy.

As part of Green, which is Microsoft's strategy for unifying its various ERP products, Microsoft is focusing on developing more "roles-based" user experiences.

"Our User Experience teams have done some amazing work in doing the deep anthropological research for each of the roles within business and this context is what is influencing the significant investments we are making in delivering user experiences that transcend both Dynamics and Office "personalized" for the specific role," Nadella said.