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July 11, 2006 12:54 PM

Ballmer: The 'Live' Era is Coming



BOSTON – Microsoft partners won't see much, if any, new revenues from Microsoft's growing Live family of services in the next year. But throughout the coming decade, the Live tide will transform the kinds of products and services that Microsoft and its partners will be selling, according to Microsoft CEO Steve Ballmer.

Ballmer highlighted during his July 11 keynote address at the company's annual Worldwide Partner Conference here Microsoft's Windows Live initiative as among the key Microsoft products that Microsoft will be pushing, going forward.

Ballmer described Live as "all about using the Internet to remake the software business itself."

Ballmer included as part of his presentation a demonstration of a couple of new Live services. The Dynamics Live CRM demo received the most applause during his remarks. Another new service about which Ballmer offered very little information – a service known alternatively as both "Windows Live Search Center" and Windows Live OneView – will go to beta later this month, Ballmer said.

Among the Live services that Microsoft has fielded to date are more than 20 Windows Live services, including Windows Live Messenger, Windows Live Mail, Windows Live Expo classifieds and others; three different families of Office Live add-ons to Microsoft Office; and, as of July 11, a new Dynamics CRM Live service that the company plans to launch by mid-2007.

"Don't expect impact from Live in the next year," Ballmer said. "But now is the time to build out the (Live) platform and define the business model for how we work together."

While Windows Vista and Office 2007 will both be "blockbuster releases," Ballmer told the thousands of conference attendees Tuesday morning, there are a number of other new search, unified-communications and infrastructure products in the pipeline that will become increasingly important.

Ballmer predicted that Vista -- which Microsoft is currently predicting has an 80 percent chance of still launching in January 2007 -- will be important to businesses, IT departments, developers and consumers, as well.

Ballmer said to expect Vista to include "a massive consumer launch, which will be very important."

"If we have a strong consumer launch, it creates the air cover for people coming in and saying 'I want this stuff at work,' Ballmer said.

Ballmer described Windows Live as "all about using the Internet to remake the software business itself."

On the Live side of the house, Ballmer said Microsoft would continue to build out new services on the search, content, collaboration, communications and business services fronts.

He described Live as epitomizing the "transition our industry will make in next five to ten years."

"That transition will require that we bring you – our partner community – with us," Ballmer said. "There will be services we host and services you host. Some services sold by you on commission basis. There will be value add around hosted services."

Among the new Live opportunities Microsoft forsees for partners are AdCenter referrals, Live subscription referrals, hosted managed services and applications, reselling Live subscriptions and hosted solutions and customization of on-premise, hosted and Live solutions, Ballmer told attendees.

With Live, "We think we'll have an opportunity to give birth to a whole new set of partners," including those able to target small businesses and micro-businesses, Ballmer said.


Microsoft is creating a Live Partner Advisory Council, which will include partners who will work with Microsoft on its evolving Live strategy.

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