Microsoft Attacks Google Apps ... on YouTube
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They'll let anything onto YouTube these days. No, I'm not talking about the millionth video featuring a squirrel lip-syncing to Right Said Fred, but a set of Microsoft-created videos attacking Google Apps. I guess Google, which owns YouTube, really has no inclination to censor anything aside from content that violates copyrights; but watching the Microsoft videos play out next to that YouTube logo is like watching promos for a TV show like "Dexter" (produced by Showtime) playing on HBO or another rival channel. The videos are available on Microsoft's "officevideos" channel on YouTube. Here's the most visually interesting one, at least if you're a fan of traditional animation. It also avoids singing animals or any of the other YouTube tropes, which is a big plus in my book:
(As TechCrunch mentioned in a Feb. 16 blog post, this seems like just one component of a broader Microsoft strategy of going after its competitors on the cloud-based productivity and mobile fronts: At Mobile World Congress, Microsoft also tossed a left hook at the iPhone and its Apps interface during its video presentation for the Windows Phone 7 Series.) Those anti-Google Apps videos on YouTube aren't the only reason to suggest that Microsoft could be concerned about its future in the productivity arena: As part of its Office 2010 rollout, Microsoft has been trumpeting zero-cost, stripped-down, cloud-based versions of Word, OneNote, Excel and PowerPoint available to Windows Live subscribers. Some higher-level functionality, though, is being withheld for those who purchase the full version of Office 2010. As Nick Eaton pointed out in a Feb. 17 blog post, there may be growing concern in Redmond about some governmental and business users gravitating toward Google Apps as an Office alternative. But Microsoft seems to be taking more broad-based aim: Its YouTube presence feeds to a company-sponsored site that compares its offerings with those of Cisco Systems, Google, IBM and OpenOffice.org. I haven't become attached to Google Apps--personally, I like storing my data on a local drive first and foremost, before I consider uploading to the cloud--and I'm hard-pressed to think of anyone I know personally who uses a cloud-based productivity suite as the primary method of getting things done. But evidently Microsoft thinks it's a threat. I'm interested in hearing your opinion: Do you think Google Apps is a clear and present danger to Office? |


Comments (3)
I work for an International Co. that is seriously thinking of going with Google Apps for our next Office Suite upgrade, all because of the "savings", like the video points out, I think it is short sited. OpenOffice would be better if they want the cost savings, as Microsoft's high price tag is really why many companies are so tempted to go the route of much less costly suites.
MS Office is still the better product though, but others will catch up if enough consumers use the other applications.
In the long run if M$ really wants to compete in today's economy they need to lower their prices, or their market share in the Office Suite arena will be shrinking at a steady pace IF (big IF) the other alternatives close the gaps in features...
Posted by TekWarrior | February 17, 2010 8:42 PM
Microsoft is a threat to microsoft.
enough said.
Posted by john berry | February 18, 2010 11:25 PM
I am a software developer and also a student, and I am using productivity applications to create i.e. contracts, presentations for school and for work. I do not use .doc, .ppt format to consume content, if need to read them, I convert first to pdf and use Adobe products to read them. I have OpenOffice.org, a trial version of MS Office, and recently I am using Google Docs. It seems that for me the best suited is gDocs: the OpenOffice.org is to slow, I just don't have the time to wait to start up... that is it... too slow (I have a CPU with 4 cores and 3 GB RAM); MS Office is a great product, but the alternatives are coming for free that makes not to choose (I am not so stupid to pay); gDocs has all the features that I want, it starts up instantly because I always have a browser pointing to my email account, it is simple and intuitive, it backups my documents for free, makes easy to organize them and to share them and it is FREE. I think this is the future.
Posted by Me | February 24, 2010 12:44 PM