This new ad has some teeth, and it makes a point. I hope Seinfeld enjoys the $$$ he pranked from the boyz in Redmond.

Why do I need to install Silverlight to see this? Was there no Flash or QuickTime version of this?

Joe, if I need to install Silverlight to follow this blog, we'll be parting company. When the web is moving, rightly, to open standards, we don't need another (unwanted & unnecessary) proprietary format shoved down our throats.

To Gerardo Tasistro alanh:

The Silverlight versions were just temporary until the ads appeared on YouTube.

Apologies,

Joe

Thanks Joe.

Joe, thanks for the quick reply. No problem with the Silverlight, but I would have expected Microsoft to target all media. At least Flash, Quicktime and of course Silverlight.

I enjoy the Apple ads, but they're .mov and that turns me off from watching them when I'm on Linux. It would have been a plus for Microsoft to walk the walk rather than just talking the talk about interconnecting and interoperability. How hard would it be for them to autodetect the playable media types and stream that format? Give the impression that things just work on Windows.

Where I found the Seinfeld ads bizarre, I'd say the new ones are lame. The Apple PC/Mac ads, it seems to me, present aspects of the respective operating systems using actors. In the Microsoft ads, the people say they are a PC. I've used Macintosh computers since 1984... I'm not a Macintosh. My computers are tools for me to use. Hence, the Microsoft ads make me think two things: 1) the people in the ads need to get a life separate from their computer, and 2) the people are claiming to be the PC in the Mac ads... slow, crashes, petty, unwanted, etc.

Joe,

I found your fourth paragraph kinda creepy.

Why did you identify the woman as being black while you didn't identify the race of the Microsoft engineer or the "last guy?"

So what is this "PC" that Microsoft is selling?

Boring! The "Where do you want to go today" series was much better.

So if everyone is using PC's aren't I indistinguishable from everyone else if I use one also? Where is the advantage to using one?

@Quintius, I totally agree with you. These ads are based on peer pressure and not clear benefits. I should "be a PC" just because everyone else is? Where does that leave my individuality, my needs, my interests? More so I ask, what is Microsoft doing to address my needs? Are these people having the same problems I have or are they awarded the Vista Shill Edition for being on those ads?

They're nice ads that inspire you to be part of a bigger group. Yet they fail to send a message through as to why PCs are better than Macs. Why should I switch back or stop from switching? That question remains unanswered.

@Lawrence D'Oliveiro, my bet is that the second woman (data center) in the first ad uses Linux. So does the guy that studies genes. The guy in the space shuttle cabin and later by the rocket (who's office is space) most surely uses Unix and/or Linux. First woman, second ad, I'm sure all those servers are not just Windows. Surely there are other cases I missed.

I think one of the points MS is trying to make is that PC is versatile and since the mac-tards think that PC=Windows, these ads have to play that card as well.

I do wish the ads were less abstract, though. For one thing, people typically skip commercials and don't designate much brain power when watching them to figure out what they're about.

We're only watching them because they're supposed to be this big thing. meh. The mac ads are pathetic as well but they use humor which people naturally "get" and will actually watch because it's entertaining. These ads are typical of the Microsoft life-style; Dry, business oriented, get it done and gray.

Microsoft, IMO, is targeting the wrong demographic. The demographic they are targeting already know what they need to know about computing. They need to convey the message that a pc is not windows and windows is every bit as capable as OSX.

Marketing is all about targeting peoples' ignorance and making their "sell" believable. Apple's marketing strat got it right, and sadly, Microsoft has lost touch with the very people they depend on; The "non-computing" demographic. I clearly see they are trying to re-establish this with this series of ads but it's going to go right over most of their heads.

I am a PC... However these ads are not in the same league as the I'm a Mac. Those ads are so funny. MY fav is when PC dresses up as a country blues singer and then the dog wholes at then end.... MS needs to do the same ads Hi I'm a PC then you have the apple guy say Hi i'm a pc wanna be. I even use the same Processers! and cant run 99% of the software that Pc can.

when was the last time a major games like Grand Theft Auto or Max Payne or Halo was released for the mac? The mac is good for somethings, but the price is too high. for $1300 US Dollars I got a gateway FX laptop p6860fx with a 17" screen. For that same money I can only get a 13.3" screen apple macbook. Even upgraded the cpu in my fx to a t9300 and it rocks man! Can applemac book upgrade its cpu? I just wish that their was a true operating systems war with apple. Since OS/X works on Intel CPUs then we should sue apple and make them release it for all intel based computers dell gateway etc. Hackers have proven that it works on non apple hardware just as psystar! Once it is released then the game people will make games for it, more programs will to it.

I generally like the Microsoft ads. They're the best I've ever seen from them. Most commenters here are missing the point: the ads serve to make you feel that PCs are for everyone, not just the nerdy types. PCs are also cool because genetic scientists and astronauts and New Age gurus use them. Marine biologists, architects, environmentalists, political broadcasters use them. The ads attempt to rebrand PCs (and Windows), to alter the previously negative image of PCs. I think if Microsoft keeps this up, their strategy will work.

Having said that, I still think the Apple ads are better. I find them amusing, entertaining, and more memorable. The ads are highly focused, like a laser, on the drawbacks of PCs and the benefits of Macs. I *love* the Apple ads. I don't have a similar feeling for the PC ads.

@Don, I still hold on to my 12" PowerPC Mac because it fits perfectly in my Canon camera backpack and handles photographs like a charm. It also fits perfectly on an airplane table with the food tray by its side (I travel quite a bit).

It cost a little over 2 grand and could have gotten 2 PC laptops for that price or 3 to 4 desktops. But not everything is about the biggest and baddest for the least possible amount. I'm sure a Sony Vaio of similar dimensions would run at about the same and up to 50% more.

For major games I have my XBox Elite.

It boggles the mind how Microsoft can say "Life without walls" and "Windows" in the same breath with a straight face.

However, all one would have to do is replace the windows logo with Tux the penguin, and these adds would be both wonderful and factual.

I agree about the Burger King commercials. They are terrible.

The one I hear on the radio has connotations about PMS. With phrases like "Time of the month" and "same cycle".

What I want to know is how this increases anyone appetite for Burger King? It certainly doesn't get me salivating. It's more likely to make me lose my appetite.

These ads suck. And microsoft was dumb. They didn't even buy the URL www.helloimapc.com

can't wait to see the update where everyone saying "I'm a PC" gets clipped to "I'm a, a, a, a, a P" in stuttering effects and the last screen holds for a moment before shattering like a broken window. :-)

Or maybe they add bugs and mossy viral looking effects to each characters image as they say they are a PC. The last screen melts in "The Matrix" fashion or BSoDs.

There are just so many ways to make fun of these. And hey, following the ad, I'm a PC but I've not used Windows for over 10 years. So is Microsoft having an identity crisis in its old age or do they really think people are using Macs more and more because of the Apple ads? People know Windows PC's have problems, Vista is slow and hardly anyone likes it. They know Windows not from the ad and the ad works because they know the Windows PC. This "I'm a PC" does nothing and the joke ads will be more effective once again because they'll be funny and people know the problems with the Windows PC. Marketing does not fix a poorly designed product.

I'm a pc, linux, mac. so?

MS has to say "I'm a PC" rather than "I'm a Windows PC." If they even so much as hinted to the masses that there might be an alternative to Windows on a PC, they'd be doomed quickly.

Microsoft's concern about the image of "PC" users is interesting since Windows runs on Intel Macs. While I suppose it is because people think of PC=Microsoft, could the real concern be that OS X Leaopard > Vista?

While MSFT has been making these stale commercials...nobody noticed that Mac now has 10.6% of the market share....

http://news.cnet.com/8301-13506_3-10045516-17.html

The problem with these ads is that they are trying to directly counter the Apple ads by saying that PCs are cool too.

The problem isn't because people think PCs are uncool or even because people think Vista is uncool.

The problem is that everyone thinks Vista is horrendously broken. And it is. No amount of spin is going to fix that.

Chips wrote: "I found your fourth paragraph kinda creepy. Why did you identify the woman as being black while you didn't identify the race of the Microsoft engineer or the 'last guy?'"

It was a sentence structure thing, Chips. I liked the sound of "black woman standing before a whiteboard." If there had been a white guy in front of a chalkboard, I would have written "white man standing before a blackboard." I wasn't calling out race, but making contrasts in the sentence structure. Funny, when I wrote it, I didn't even consider her race. People are people.

Joe

Joe;

You're right. I didn't even concider it a race-thing at all.

Oh yeah, "Hi, I'm a White Guy working on a Black Computer..."

Oh cripes, come to (really) think about it, most of my friends are anything but white... Not picking on chips' own perspective on what you wrote at all -- People are just that, people.

The latest Microsoft Ads are getting the blue screen of death! (video)
http://nosesplash.com/blog-news/154-im-a-p-of-c.html

The Apple ads feature people who personify the machine and try to convince us to use the machine. In contrast, the Microsoft ads imply that the users of the machine are the machine.

I guess Kohler won't be using the same ad agency to advertise their products.

"I'm a toilet!"

"And I'm a toilet!"

"I'm a toilet with glasses"

"I'm a space toilet"

"My name is Roger and I'm a toilet".

"I'm a toilet and I'm flushed with pride."

"I'm a toilet and a human being. Not a human doing. Well, maybe I'm a human being who is doing, well, you know what I'm doing. I'm a toilet."

And down in the red light district, "I'm a public pay toilet."

And further on down, "I'm a toilet, but I'm not a public toilet and I don't take you-know-what from anyone."

The ads are better than nothing.... but with good ads and a better marketing Microsoft won't solve the Windows bugs, Vista hardware needs won't change because of that.

Microsoft needs a different approach, with a Mac you can run everything, all your mac applciations, all your Windows applications with Bootcamp and Linux installed in a different partition, Microsoft can't start comparing what games or application run on Windows and not on Mac because Mac can run all and by nature OS X is more and more secure than XP, Vista and the next 5 OSes from Microsoft and that's the real problem.

is there a point to the overlay of the Bill Gates in all of these?

i mean the "pc" guy is a larger, younger, and more dorky looking "BG" and then he's in the commercial with a more mature comedian...

this is phase 2 where's phase 3? how many phases do we have?

I do like this phase much better than the awkward first phase.

If I were redmond, I would start out by pointing out that Windows works with more things and with other operating systems more easily and on more types of hardware. All it needs to say is that it's better... because of A B C. like mac's trying to do.

@Philosopher , great! Have to admit I'm still laughing. The human doing line was a killer. Hahaha!!!

PS, someone should teach the guys in Redmond the following:

Anthropomorphism: the attribution of uniquely human characteristics to non-human creatures and beings, natural and supernatural phenomena, material states and objects or abstract concepts.

Which is what Apple does vs "Compumorphism" (if you'll allow me the expression) which is what Microsoft does with its ads.

I believe Apple's ads are successful because anthropomorphism is something we do since we are babies. Remember all those teddy bears and dolls? When we grow up we keep doing it to more expensive stuff: the laptop, the car, the house, the RV and some the yacht, truck, plane etc.

The other way around doesn't sound so charming. My Mac is called Caireann, but I'd never call my son HAL or heaven forbid Locutus. I'm not a PC although I'm an x86 architecture user.

Novell's MAC & PC Meet Linux videos are more fun:
http://www.novell.com/linux/meetlinux/

Re: "If I were redmond, I would start out by pointing out that Windows works with more things and with other operating systems more easily and on more types of hardware."

How would you point that out?

Windows and Linux talk to each other primarily because the open source community reaches out to Windows even as Windows tries to lock them out.

Many, many FOSS applications run on Windows, and run well on Windows. Gaim/Pidgen, OOo, GIMP, Scribus, gcc/g++, GNU Emacs, and the legion of tools inspired by the *ix world (ls, grep, sed, awk, perl, and hundreds of others). Approximately 0 Microsoft applications run on Linux, UNLESS you count Wine (and its commercial counterpart) which is, again, the FOSS world reaching out to Windows and not the other way around.

Windows runs on 32-bit and 64-bit Intel-compatible CPUs and whatever is inside Windows mobile phones these days. I don't know if the PowerPC versions are still around. Linux runs on Intel, PowerPC, ARM, and many, many more. Far more than Windows.

Oh, yeah. Windows runs on well over 90% of the world's desktop PCs. But those PCs are pretty much just ONE hardware platform: Intel and Intel-compatible CPUs.

There's only one claim left that's valid: Windows works with more Windows applications than any other operating system. But can someone tell me why Windows is to be praised for remaining in its shadily obtained desktop computer monopoly position, but oil-based fuels are to be condemned for remaining in their shadily obtained energy monopoly position?

Alternative operating systems are to be condemned and prohibited from growing, using their infant state as false evidence that they can never grow up. But alternate fuels are to be supported and encouraged to grow, even as they are in an even more infant state and require far more money for their development than FOSS and Linux.

Why a nation whose majority is firmly opposed to any desktop operating system but Windows wants to see their energy infrastructure radically and drastically altered is one of the self-contradictory attributes of the human race that is so fascinating--and frightening--to watch.

Joe :

Chips wrote: "I found your fourth paragraph kinda creepy. Why did you identify the woman as being black while you didn't identify the race of the Microsoft engineer or the 'last guy?'"

---------------------------------------------------
If you look close, you will find that was Chip, not me. As my name is Chips. Chip is another poster.

I read on another site that they made these new ads on Macintosh computers.

So... they're trying to sell us on their product, when they won't even use it to make their own ads?

That's not much of a selling point now is it?

Woops. I forgot to include the URL for my post above.

http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/

there you go :)

The "I'm a PC" commercials are pointless.

I think it's great MS is on the offensive again and telling a story Apple never could, that is that Vista and XP can run on over 100,000 different hardware types and run well. I remember getting my first MacBook once they wised up and started using Intel chips. In my individual experience, that Macbook froze and crashed 100 times more than any Windows version I have ever used. But thankfully Apple knew the Mac OS sucked, so they released a great product called Boot Camp, which allowed me to covert my MacBook to Vista, and now my 10 year happily uses it. Apple, great commericals, no corporate penetration, and in the hands of a target user my 10 year old. Mac rules the world! Riiiiiiiiiiiggggggggggt. But hey keep up the commericals Apple, your market share in the PC space is up to 4% now, from 2% so it must be working!

don zuchowski's post on Sept 19 about how some big games are only released for PC is an infinitely better "advertisement" than these super-lame "I'm a PC" ads. Don ACTUALLY mentioned an advantage to a PC, unlike these ads which probably cost a lot of money.

Those advantages Don mentions are completely irrelevant to me (I'm in the audio industry and use Macs), but it seems like the current PC ads are embarrassed by their overall inferiority and just want to remind people that they still outnumber Mac users, as if that in and of itself SHOULD convince somebody.

Steve Ballmer Goes Nuts To Sell Windows

http://gizmodo.com/5052680/steve-ballmer-goes-nuts-again-to-sell-windows

Quote from the link; "Microsoft's latest "I'm a PC" advertising campaign kicked off pretty well, but someone, somewhere, thought it was missing something. And by "something" we mean the lunacy of Steve Ballmer shouting at the top of his lungs, "I AM A PC AND I LOVE THIS COMPANY!" while looking like he might punch/eat the camera."
----------------------------------------------------
The comments below the article, are sometimes even better than the article themselves. Sort of like even here, sometimes.

To Philosopher:

You're no philosopher. Philosophers put forth reasoned arguments for their claims. The following is not a reasoned argument:

"The Apple ads feature people who personify the machine and try to convince us to use the machine. In contrast, the Microsoft ads imply that the users of the machine are the machine."

What's your justification? The unfortunate fact is: you have none. What is likely is that you've been brainwashed by Apple's marketing geniuses. They use a technique that aims to create "product loyalty". Look it up.

Good day sir,
A philosophy student

To Philosophy Student:

Normally, I'd flunk you now and kick you out of my class. But since your snoring during this term has not been loud enough to bother the rest of the class, here's my offer to you. I'll give you an incomplete, and let you sign up for my class next year, subsequent to your passing Remedial Reading and Comprehension I, II, and III.

You failure to pass those courses will result in your Incomplete being changed to an F.

Good day to you, too.

Re: philosopher

"I'll give you an incomplete, and let you sign up for my class next year, subsequent to your passing Remedial Reading and Comprehension I, II, and III."

I'm assuming that you're saying this because of the following "argument" you produced:

"The Apple ads feature people who personify the machine and try to convince us to use the machine. In contrast, the Microsoft ads imply that the users of the machine are the machine."

Yes, I read that and understood it, but I'm not convinced. Saying that "the Microsoft ads imply that the users of the machine are the machine" is hardly convincing because there's a gap in your reasoning. You must justify why "the Microsoft ads imply that the users of the machine are the machine" in order to eliminate that gap in reasoning.

It's possible that you'll reply saying that a phrase such as this is your justification, "I'm a toilet and a human being. Not a human doing. Well, maybe I'm a human being who is doing, well, you know what I'm doing. I'm a toilet." However, you just replaced the word "PC" with "toilet". That's rhetorical technique and not a philosophical argument. I could easily argue that the person in the commercial actually means that he is a PC user when he says "I'm a PC", similar to how the Mac ads personify PC and Mac users.

You may very well be correct in that the Microsoft ads imply that the users are the machine, but you'll need to provide a greater explanation than simply replacing the word "PC" with "toilet".

@Philosophy Student:
Everyone else I've showed this to gets it right away.

Perhaps instead of just claiming that I've misinterpreted these advertisements, you might offer your own correct interpretation. What exactly do you think these people represent? PCs? Users of PCs? Distributors of PCs? People who don't necessarily use PCs but will say anything if they get paid to say it? What exactly?

You also appear to be hung up on my "Philosopher" pen name and the exact interpretation of my various posts in facts, errors, rhetorical techniques, and other non-philosophical writings. My pen name is a name and is not the description of what I write.

Re: You may very well be correct in that the Microsoft ads imply that the users are the machine, but you'll need to provide a greater explanation than simply replacing the word "PC" with "toilet".

Well, your generosity in allowing me to assume that we agree that my implication is correct: Microsoft makes nearly all of the desktop operating systems for PCs, and Kohler makes, among other things, toilets. Hypothetically switching the ad from Microsoft to Kohler... well, as I said before, you are the ONLY one I've showed this to who didn't get it. Some people didn't appreciate my irreverence toward their preciousssss Microsoft, but they all got it. And like most jokes, if you don't get it, let it pass. Trying to explain it will only ruin it.

Re: Philosopher

"Perhaps instead of just claiming that I've misinterpreted these advertisements, you might offer your own correct interpretation."

I never said you misinterpreted it. I did say that you should justify your interpretation. I could offer my own interpretation as well, but it too would not be "correct" if I did not justify it.

"You also appear to be hung up on my 'Philosopher' pen name and the exact interpretation of my various posts in facts, errors, rhetorical techniques, and other non-philosophical writings. My pen name is a name and is not the description of what I write."

Well, that makes perfect sense! You should've just told me that from the start in order to avoid this lengthy discussion.

"Well, your generosity in allowing me to assume that we agree that my implication is correct: Microsoft makes nearly all of the desktop operating systems for PCs, and Kohler makes, among other things, toilets. Hypothetically switching the ad from Microsoft to Kohler... well, as I said before, you are the ONLY one I've showed this to who didn't get it. Some people didn't appreciate my irreverence toward their preciousssss Microsoft, but they all got it. And like most jokes, if you don't get it, let it pass. Trying to explain it will only ruin it."

I understood the joke, but it's clearly a joke with an attached social commentary (something like Lenny Bruce's or Bill Hick's jokes). I didn't think it was necessary to acknowledge the joke or offer my opinion of it (although, I laughed red light district line). In my post, I refer specifically to the social commentary aspect of your post.

Furthermore, I don't care about reverence to Microsoft. I despise Microsoft's proprietary software and seeming opposition to open source software. I run a dual-boot system with Linux (Ubuntu distribution) and Windows Vista (which I think uses system resources terribly, esp. memory). I think Mac produces fine, although expensive, machines (well, maybe except for the Air and the iPhone) and OSes. What I don't appreciate is people bashing companies for poorly justified reasons or because it's fashionable thinking.

Anyways, this quarrel seems to have risen out of misunderstanding. I think the misunderstanding has cleared up, so I apologize for the misunderstanding and I give you my parting...

-Philosophy Student

@the real chips:
Thanks for the link.

So Steve Ballmer IS A PC. Wow! I guess he's got some nasty virus or worm up his... well, wherever PCs that walk on two legs and screech at cameras keep their viruses and worms. Maybe Steve needs to be completely wiped clean and reinstalled. Of course, the problem seems to remain that no one at Microsoft has the courage to approach this volcanic PC close enough to do the reinstall.

I also found this quote from one of the folks who commented rather telling:

NOTE TO SELF:
He doesn't love windows.
He doesn't love the customers.
He loves the company.

@Philosophy Student:

Thanks for the response. I didn't really think we could possibly be so far apart.

I'm not sure if there is a particular justification for my interpretation other than the advertisements themselves. I actually must thank Gerardo Tasistro for providing me a more accurate analysis of my interpretation; I defer to him and the ads themselves for further justification.

I didn't really think I needed to explain that my pen name was a name and not a description. My current pen name does sound pretentious. If Microsoft Watch would enforce a password login, I would have kept my original name of Brian, but alas. Anyway, thanks for your patience until I finally realized I needed to clear that up.

I didn't really classify my posts as bashing Microsoft, and I didn't poke fun at them for (in my opinion) a poorly justified reason nor because it's fashionable. I was one of Bill Gates' biggest fans way back when. As I mentioned other places, he saved us from the clutches of IBM, Sun, and Apple, and made those companies much more honest (not honest, just more honest). What I bash is Microsoft's firmly held belief that its monopoly in desktop software is a Good Thing but Google's near-monopoly in search advertising is a Bad Thing. A company run on the motto "What's mine is mine, and what's yours is mine" deserves to be knocked back into place, and that blindly selfish behavior is itself plenty of justification.

Thanks again for the exchanges. I think I'm a little bit better because of them.

I'm a PC and I'm selfish ;)

"I'm a PC and I am the blue screen of death."

I know the ads don't say much about windows itself but I think microsoft is battling a general image problem, so they need a more general set of commercials like these.

I like the new commercials.

"I'm a PC
and
I'm a human being
Not a human doing
Not a human thinking
A human being"

Outstanding.

So if there are no Walls, what is holding up the Windows?

"Lynne said :
I read on another site that they made these new ads on Macintosh computers.
So... they're trying to sell us on their product, when they won't even use it to make their own ads?
That's not much of a selling point now is it?"

Lynne, Do you believe everything you read on blogs???

@Dateman wrote: "So if there are no Walls, what is holding up the Windows?"

DOS

They use "I'm a PC" and not "I'm a Windows PC" because they are a counter to Apple's marketing and Apple used "I'm a PC" and "I'm a Mac". Notice Apple did not use "I'm a Mac running OS X", when the Mac could very well be running Windows.

I use a Mac Book Pro all the time, but I run Vista almost all the time and only use OS X when I have to test something in the OS X version of Safari.

Dubs: DOS

LOL nice one. But if would be funnier and true if we were talking about Windows 98.

"So if there are no Walls, what is holding up the Windows?"

Bugs.

PC: Hi, I am a PC...but I hear voices
Mac: Oh shutup, you are just a VM inside me.
PC: Now I understand, I am schizophrenic.

Any truth to this?

http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/

a

Regarding Microsoft's new advertising campaign, you can put lipstick on Vista, but it's still a dog...

If being a PC is so great why did Microsoft create the ads on Apple macintoshes?

Hello, I am a PC and I am hardware.
You can run any compatible operating-system (software) on me.
I myself don't have any preference and actually would like it most to be sold empty so my user can choose her or his best fit.

Reality check for all the Crispin haters.

I own BK stock, and since CP+B has had the account, we have had countless consecutive quarters of growth - something not even McDonald's matched.

Also, VW (another CP+B account) is the ONLY major car manufacturer that has posted quarterly increases in sales during this difficult time.

Call it what you want (shock value, flash in the pan, etc), but the work that agency does directly correlates to increased brand value and sales.

I like the new PC ads and I would be willing to bet that it is only the start of a great turnaround for Microsoft.

@Dateman & Dubs & Philosopher:"So if there are no Walls, what is holding up the Windows?"
Windows?

Btw. It's definitely not the same league as the "I'm a Mac" campaign period.

Microsoft's new ads are terrible, if Microsoft is saying the PC is all about Windows, then why would anyone want to be known as an “Unstable, ready to take everyone with them when they crash” kind of person. I use a PC, but not with Windows (Think Linux), I also use a Mac, and frankly its still a PC, because it uses Intel Hardware.

My simple point with this post is this, if I wanted to be known as a person who could go at any second, and take everyone with me, then yes, I'm a Windows PC; but since I like to do my thing, in my own way, then I'm a PC, a Linux PC.

I'm a PC, Not a Windows box.

I've been wondering what 'I'm a PC' meant - couldn't believe it just meant that I am a computer. I thought it might be some joke I wasn't getting (as a Brit).
How tedious.

It's all about originality and creativity. That all begins on an Apple, it gets copied with difficulty on a PC as these PC ads prove. The creatives use Macs.

However we do have Bill Gates to thank, without PCs we'd have to pay a lot more for Macs.

I'm a PC and I'm running Linux :)

Which means no Internet Exploder (very apt nickname given the recent bug), no Windoze Updates begging me to reboot (updates to Mandriva only install on demand, and don't need a log off/log on), and no Adobe Reader (pdf viewer built in) or Apple Quicktime (mplayer handles virtually anything you chuck at it apart from midis) begging me to download 50MB updates every couple of weeks. Oh, and as I don't need security software, it doesn't nag me to hell and back if I use it offline for more than 24 hours :)

What the hell are they advertising?

Personality uploads or something?

I'm curious as to what has been removed from the script spoken by the 'headband' wearing guy. He states, "I'm a P C and i wear -------- headbands" ?? I'm thinking that even our commercials are censored. What is it that he says that Microsoft feel should not be aired. Is it religious or just vulgar ???????

I'm really waiting for the spoofs of this ad to come out. I've thought of loads but don't have the vamera/time to make them. The Pirate Bay guys could say "I'm a PC." or any number of online porn stars/watchers, DVD copiers, illegal music downloaders, hackers, spammers, virus makers, spyware company CEOs, NSA agents, etc. "I'm a PC and I'm fucking up the planet." That would be good.

You are a PEE SEE