Windows Live: Microsoft's Antitrust Savior?
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As the never-ending antitrust cases around the globe against Microsoft prove, bundling is still a bad word for the Redmond software giant. Microsoft is in hot water for bundling Windows Media Player, Internet Explorer, Windows Messenger and more into Windows on the desktop. And its inclusion of these elements, plus even more a calendaring application, a photo gallery, various games in Windows Vista could spell bigger legal troubles for the company in the not-too-distant future. But going forward, Microsoft isn't looking to bundle all of its Windows features right into the operating system. It also is turning some add-ons into services. That's really what Windows Live is all about.
The result? Look, mom: No bundling! And no bundling means one less antitrust attack surface for Microsoft's competitors. At least that's what we're betting the Softies are thinking. No one from Microsoft will publicly proclaim that Windows Live could evolve into Microsoft's antitrust cure-all. But think this through: If government officials rule that Microsoft must un-bundle Windows Messenger from Windows, Microsoft would be less reticent to do so if it could simply deliver the same capability via a tightly integrated Windows Live Messenger service. Ditto with Windows Media Player and a streaming Windows Live audio or streaming video service. Or Vista's soon-to-be-unveiled Photo Gallery and a Windows Live photo-sharing service.
While bundling is the best way to maintain a monopoly, tight integration isn't too far behind. And with the European Commission, South Korean Fair Trade Commission and U.S. government all breathing down the Redmondians' collective necks, Microsoft needs a backup plan. And, with punishments like a $2.4 million a day fine hanging overhead, Microsoft needs it pronto.
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Comments (3)
In honor of St. Patrick's day, I discovered the following: When pronouncing the name "Seamus", one says "shay-mus". Therefore, if an Irishman were to see Microsoft's "seamless" integration, would they pronounce it"Shameless" integration?Just a thought :-)
Posted by Fred van West | March 20, 2006 10:24 AM
Well, I guess, on one hand, adding services via Windows Live will remove actual software bundling from the table, but controlling the API that allows services to be Live-ready will provide just as effective a control mechanism for Microsoft. Microsoft can talk about allowing third party services to be Live-ready, but they may just be trading a packaging monopoly for an API monopoly. Until Microsoft allows a real competitor to one of their Windows Live services the same access to the Windows platform, their monopoly remains intact. If the EU and US investigators can figure this one out, Microsoft could only be trading the frying pan for the fire.
Posted by Rick Greenwald | March 21, 2006 12:54 PM
the.person.i.am.trying.talk.to.with.the.headset.with.the.microphone.on.i.am.trying.to.contact.cant.hear.me.and.im.use.window.live.can.u.help.me.to.fik.it.
Posted by george, | December 25, 2006 5:36 PM